VM&RD - - Industry Spotlight - Signage -

Fif­teen years back, Delhi-based sig­nage com­pany VDIS started with the aim of de­sign­ing sig­nage and to sup­port the NGO called Ku­tumb Foun­da­tion, which works in the field of ed­u­ca­tion. Kapil Pandey, Di­rec­tor, VDIS, ex­plained, “From the very be­gin­ning, we were cer­tain that we didn’t want to be­come one of the mere sup­pli­ers for this in­dus­try. In­stead, the idea was to op­ti­mize the scope of sig­nage iden­tity. Over years, what we un­der­stood and what is rel­e­vant to­day is that a space has a brand iden­tity and an ar­chi­tec­tural iden­tity. Ide­ally, sig­nage iden­tity should be a trans­la­tion of both of these. Hence, we work around cre­at­ing this sense of mind­ful­ness and aes­thetic in our cus­tomers.” VDIS has re­cently worked with Kama Ayurveda for their sig­nage and POP dis­plays, BeYu colour cos­met­ics for their store fix­tures and kiosks, Gaia for their POP dis­plays, Dunkin Donuts and PVR for their dis­play work, sig­nage and brand­ing.

What makes VDIS stand apart is its fo­cus on logic and aes­thet­ics while de­sign­ing and en­gi­neer­ing sig­nage and dis­play so­lu­tions for its clients. This is fed by their ex­ten­sive re­search and re­con­nais­sance to keep up with in­ter­na­tional trends. “It is true that ma­chines have grown rapidly. Look at the evo­lu­tion of laser cut­ters and 3D print­ers. How­ever, ma­chines have not taken away the need for kari­gari,” Kapil quipped. He be­lieves that In­dia is al­most at par with in­ter­na­tional standards and the most in­ter­est­ing part is the fact that the cus­tomers are re­spond­ing well to the need to make sig­nage in con­cur­rence with their brand and spa­tial iden­ti­ties. “We are be­ing looked at by the in­dus­try not just as a sig­nage maker but as a sig­nage con­sul­tant. Most of our clients see us as their brand cus­to­di­ans. They rarely take a brand de­ci­sion with­out a crit­i­cal as­sess­ment from our end!” Kapil con­cluded

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