Fifteen years back, Delhi-based signage company VDIS started with the aim of designing signage and to support the NGO called Kutumb Foundation, which works in the field of education. Kapil Pandey, Director, VDIS, explained, “From the very beginning, we were certain that we didn’t want to become one of the mere suppliers for this industry. Instead, the idea was to optimize the scope of signage identity. Over years, what we understood and what is relevant today is that a space has a brand identity and an architectural identity. Ideally, signage identity should be a translation of both of these. Hence, we work around creating this sense of mindfulness and aesthetic in our customers.” VDIS has recently worked with Kama Ayurveda for their signage and POP displays, BeYu colour cosmetics for their store fixtures and kiosks, Gaia for their POP displays, Dunkin Donuts and PVR for their display work, signage and branding.
What makes VDIS stand apart is its focus on logic and aesthetics while designing and engineering signage and display solutions for its clients. This is fed by their extensive research and reconnaissance to keep up with international trends. “It is true that machines have grown rapidly. Look at the evolution of laser cutters and 3D printers. However, machines have not taken away the need for karigari,” Kapil quipped. He believes that India is almost at par with international standards and the most interesting part is the fact that the customers are responding well to the need to make signage in concurrence with their brand and spatial identities. “We are being looked at by the industry not just as a signage maker but as a signage consultant. Most of our clients see us as their brand custodians. They rarely take a brand decision without a critical assessment from our end!” Kapil concluded