S.Kan­jib­hai Jewellers

S Kan­jib­hai Jewellers at Vado­dara city presents a store en­vi­ron­ment in­spired by Moroc­can cul­ture ren­dered in a mod­ern con­tem­po­rary and pe­ri­odic style. Dipen Gada & As­so­ciates cre­ated this con­cept to de­liver this dif­fer­en­ti­ated store con­cept

VM&RD - - Contents - Satarupa Chakraborty

We were curious to know how 1705 sq ft of space and that too a jewellery show­room could ex­cel in de­sign per­for­mance. What was the route of thought?

Be­ing part of the re­tail seg­ment, the busi­ness cy­cle and its suc­cess ra­tio were care­fully kept in mind while de­sign­ing the counter heights, dis­play area, stor­age and other es­sen­tial func­tions fol­lowed the stan­dard an­thro­pol­ogy. Cer­tain spe­cific dis­plays were cus­tomised by hav­ing a sim­ple grey back­drop with op­ti­mum light­ing and min­i­mum de­sign el­e­ments, which would only high­light the prod­uct dis­played. Thus

the fo­cus was main­tained on the jewellery show­cased in the store.

In order to make it look grand and royal, white colour ruled the over­all in­te­ri­ors. It is ac­com­pa­nied by Indigo blue. In the floor­ing blue galicha tiles are used in com­pli­men­tary to white mo­saic tiles. The tapestry of the chairs and sofa is also hand­picked thought­fully to en­hance the colour scheme. In­spired by the Moroc­cans, minute de­tails have been worked out and crafted sen­si­tively over MDF, later on topped with white wall paint. The over­all colour pal­ette con­tains grey of ex­posed RCC, white and indigo blue.

The main USP of the project lay in ver­ti­cal walls, which were cus­tomised and de­signed with Indigo and White ce­ramic mo­saic pat­terns. “With the help of su­perb work­man­ship, we have been able to pro­duce the idea, which was on pa­per up till the ex­e­cu­tion level,” Gada added.

A wall ad­join­ing to the stair­case, houses some of the most beau­ti­ful and an­tique wooden frames were thought­fully cho­sen to em­brace the in­te­ri­ors while the arte­facts added to the royal touch and el­e­vate the ex­pe­ri­en­tial jour­ney from the ground floor till the mez­za­nine level. The chan­de­lier hang­ing above the en­trance foyer is cus­tomised from brass and light fix­tures with hand­made glass. The el­e­gance of it di­rectly com­ple­ments he items show­cased in the show­room. Due to the sen­si­tive play of lights, the prod­ucts are high­lighted and brought un­der fo­cus.

“In-spite of hav­ing space con­straints, we were able to pro­vide func­tions such as cash coun­ters, owner’s cabin, ac­counts cabin, toi­let, pantry and a strong room,” Gada con­cluded.

Dipen Gada, Prin­ci­pal Ar­chi­tect of Dipen Gada & As­so­ciates aptly said, “The mantra that we chanted was Bold Min­i­mal­ism. The big­gest chal­lenge in this project was to make 1705 sq.ft. jewellery show­room look grand and ex­clu­sive. When we ze­roed on sub­tle fu­sion be­tween Mod­ern Con­tem­po­rary and Pe­ri­odic styles, we planned to work more over the el­e­va­tion as it comes in di­rect con­tact to the view­ers on the main road while cap­tur­ing max­i­mum eye­balls. Now the show­room sits el­e­gantly in the busi­ness hub of Vado­dara, on the R.C. Dutt road, Alka­puri.”

De­sign Dipen Gada & As­so­ciates En­gi­neer­ing Rahi Con­struc­tors Floor­ing Royal Tiles-Ra­jkot Light­ing TRIX

Neel Chok­shi, Part­ner, S Kan­jib­hai Jewellers, says “Lot of times jewellery show­rooms lose the ex­u­ber­ance after a few years and we cer­tainly wanted to be dif­fer­ent by sug­gest­ing a con­tem­po­rary look. Some­times, store de­sign takes away the charm of the jewellery pieces but that has been care­fully taken care of by Mr Gada. Though we sug­gested big­ger and bolder sig­nage for our brand, he sug­gested stand­ing out with­out be­ing too bold and pushy. And, I think that we were wise to go ahead with his sug­ges­tion. The out­come has been be­yond our imag­i­na­tion.”

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