US Polo

US Polo Assn ex­e­cutes a ro­tat­ing win­dow to dis­play the ul­ti­mate guide to per­fect pants in 45 stores across the coun­try.

VM&RD - - Contents - Satarupa Chakraborty

US Polo’s lat­est win­dow aimed to show­case the brand’s com­plete so­lu­tion for a per­fect pair of trousers. The in­ter­est­ing ro­tat­ing win­dow tries to cap­ture the brand’s lat­est col­lec­tion of trousers in new range of colours, tex­tures and fits.

The move­ment and ro­ta­tion in the win­dow dis­play also de­picts the dy­nam­ics of the daily ac­tiv­i­ties. Ma­te­ri­als like pow­der­coated MS Struc­ture, wood, acrylic, vinyl and mo­tor have been used for the dis­play. Talk­ing on the chal­lenges, Reddy men­tioned, “As we presently have 3 fits of trousers, high­light­ing all equally in a lim­ited area, width­wise was a chal­lenge, thus we came up with the ro­tat­ing struc­ture. Thus it was used to min­i­mize the area cov­ered to max­i­mize the dis­play. Also, we had dif­fer­ent types of win­dow ar­eas, adapt­ing the de­sign in mul­ti­ple windows com­mu­ni­cat­ing the same con­cept, was a big­ger chal­lenge. We had to be vig­i­lant about adapt­ing the con­cept in var­i­ous formats with­out com­pro­mis­ing the premium look and con­cept of the win­dow.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.