US Polo Assn executes a rotating window to display the ultimate guide to perfect pants in 45 stores across the country.
US Polo’s latest window aimed to showcase the brand’s complete solution for a perfect pair of trousers. The interesting rotating window tries to capture the brand’s latest collection of trousers in new range of colours, textures and fits.
The movement and rotation in the window display also depicts the dynamics of the daily activities. Materials like powdercoated MS Structure, wood, acrylic, vinyl and motor have been used for the display. Talking on the challenges, Reddy mentioned, “As we presently have 3 fits of trousers, highlighting all equally in a limited area, widthwise was a challenge, thus we came up with the rotating structure. Thus it was used to minimize the area covered to maximize the display. Also, we had different types of window areas, adapting the design in multiple windows communicating the same concept, was a bigger challenge. We had to be vigilant about adapting the concept in various formats without compromising the premium look and concept of the window.”