The 550 sq ft contemporary jewellery store Outhouse in Mumbai designed by Project 810, takes material inspiration from the colonial era but has shaped into a simple, chic and sophisticated store concept to house the brand’s precious creation.
Sitting in the heart of Bandra on Waterfield Road, the new Outhouse store is a vision in white. Talking about the essence of the brand, Sasha and Kaabia Grewal, the designer duo behind the brand say, “Outhouse is an everlasting romance between our passion for jewellery and love for storytelling. We started off in 2012 with young, edgy and glamorous vibe, but over the years, Outhouse has grown and evolved into something more sophisticated, while keeping the youth in it alive. We believe that the brand is based on five central tight knit values of innovation, luxury, craftsmanship, design and expression.”
The character of the store owes itself to the materials chosen in the making. Oakwood and wicker—an element that was key in colonial Indian architecture, juxtapose the
L to R Kaabia & Sasha Grewal Sasha & Kaabia Grewal, Owners, Outhouse, “We decided to go the minimal and classy route with a design language that speaks Mumbai and at the same time can adapt to and compliment our creations without being over bearing. In the end, we want our customers to feel like they are walking into a luxurious living room which has a warm and comfortable feel, at the same time providing an unforgettable shopping experience.”