Colo­nial Rhap­sody

The 550 sq ft con­tem­po­rary jew­ellery store Out­house in Mum­bai de­signed by Project 810, takes ma­te­rial in­spi­ra­tion from the colo­nial era but has shaped into a sim­ple, chic and so­phis­ti­cated store con­cept to house the brand’s pre­cious cre­ation.

VM&RD - - Indian Design -

Sit­ting in the heart of Ban­dra on Water­field Road, the new Out­house store is a vi­sion in white. Talk­ing about the essence of the brand, Sasha and Kaabia Gre­wal, the de­signer duo be­hind the brand say, “Out­house is an ever­last­ing ro­mance be­tween our pas­sion for jew­ellery and love for sto­ry­telling. We started off in 2012 with young, edgy and glam­orous vibe, but over the years, Out­house has grown and evolved into some­thing more so­phis­ti­cated, while keep­ing the youth in it alive. We be­lieve that the brand is based on five cen­tral tight knit val­ues of in­no­va­tion, lux­ury, crafts­man­ship, de­sign and ex­pres­sion.”

The char­ac­ter of the store owes it­self to the ma­te­ri­als cho­sen in the mak­ing. Oak­wood and wicker—an el­e­ment that was key in colo­nial In­dian ar­chi­tec­ture, jux­ta­pose the

L to R Kaabia & Sasha Gre­wal Sasha & Kaabia Gre­wal, Own­ers, Out­house, “We de­cided to go the min­i­mal and classy route with a de­sign lan­guage that speaks Mum­bai and at the same time can adapt to and com­pli­ment our cre­ations with­out be­ing over bear­ing. In the end, we want our cus­tomers to feel like they are walk­ing into a lux­u­ri­ous liv­ing room which has a warm and com­fort­able feel, at the same time pro­vid­ing an un­for­get­table shop­ping ex­pe­ri­ence.”

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