VM&RD - - Contents - Suren­der Gnanao­livu

The In­dian or­ga­nized re­tail In­dus­try is grow­ing at 21% and VM&RD’s es­ti­mates the top 25 re­tailer to be build­ing about 14.5 Mil­lion sft of re­tail space in this year open­ing up op­por­tu­ni­ties for the Re­tail Floor­ing In­dus­try. In the re­tail in­dus­try, fun­da­men­tally, there are three key ways to pro­cure floor­ing ma­te­rial – form branded lo­cal man­u­fac­tur­ers from their cat­a­logue, im­ported floor­ing deal­ers and on-site in­stal­la­tions of nat­u­ral ma­te­ri­als by non­floor­ing re­sources. In In­dia re­tail­ers spend about 90-150 Rs per sq.ft.. which is a mere 5-8% of the to­tal cap­i­tal ex­pen­di­ture.

VM&RD chat­ted with some key play­ers in the re­tail floor­ing in­dus­try to col­lect some key el­e­ments that drive the growth and up­da­tion of this cat­e­gory.

Specs cri­te­ria: Floor­ing ma­te­ri­als are of two main kinds – the nat­u­ral and the en­gi­neered, used for var­i­ous ap­pli­ca­tions in re­tail. The top three cri­te­ria for se­lec­tion of floor­ing ma­te­rial for re­tail en­vi­ron­ments are Dura­bil­ity, Anti-skid prop­er­ties and Low Main­te­nance. The first is ow­ing to man­age heavy foot­falls and fix­tures, the sec­ond for safety and the third for max­i­miz­ing ROI.

Sup­ply cri­te­ria: Since Brands have to rapidly ex­pand in sev­eral cities across In­dia, the avail­abil­ity of floor­ing in ev­ery lo­ca­tion is crit­i­cal.

Cus­tomiza­tion: With the need for brands to dif­fer­en­ti­ate, the pop­u­lar­ity of cus­tom­ized floor­ing is on the rise. Man­u­fac­tur­ers are in­vest­ing in qual­i­fied de­sign­ers and de­sign fa­cil­i­ties to cater to this re­quire­ment. Highdef­i­ni­tion (HD) tech­nol­ogy en­ables the trans­fer of re­al­is­tic im­ages onto tiles.

Tech­nol­ogy: A 3D Tile Visu­al­izer has been de­vel­oped that en­ables the user to vi­su­al­ize, through vir­tual re­al­ity, how cer­tain prod­ucts will look in his or her space prior to pur­chase and help­ing the buyer to make an in­formed de­ci­sion. Am app too have been de­vel­oped to help prospec­tive cus­tomers get prod­uct and store lo­ca­tion in­for­ma­tion at the tip of their fin­gers.

Trends: In­ter­na­tion­ally, use of ce­ment prod­ucts has been on the rise for the last few years, and in­dus­try an­a­lysts are pre­dict­ing this trend will con­tinue for the next decade at least. The prod­ucts in de­mand in­ter­na­tion­ally are ce­ment en­caus­tic tiles, casted ter­razzo, and mi­cro ce­ment.

3D cladding tiles are also in to cre­ate a tex­tured dif­fer­en­ti­ated look in large fea­tures spa­ces al. The wall claddings can also be painted or pol­ished de­pend­ing on the need. Tech­no­log­i­cal ad­vance­ments have led to the de­vel­op­ment of new in­no­va­tive prod­ucts and do-it-your­self (DIY) in­stal­la­tion tech­niques, which has sub­stan­tially widened the scope across re­tail floor­ing ap­pli­ca­tions

VM&RD now takes you through the port­fo­lios of a se­lec­tive bunch of lead­ers that spe­cial­ize in re­tail floor­ing to get a glimpse into the di­rec­tion of the in­dus­try in terms of growth, achieve­ments and de­vel­op­ment.

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