brand’s signature colours—salmon pink, grey and accents of brass. Oakwood and wicker have been stained in white to add a sense of serenity in the store. The Terrazzo flooring, a recurring trend of the ’90s, makes a comeback in the store and was customized in salmon peach with white chips to lend a synchronized ambience to it. The walls remain humble in a non-interfering grey cement finish. “One of the strongest characteristics of the store are the materials chosen in the making. We picked out some very basic and classic materials for the store which complimented the Mumbai vibe, while remaining closest to their sanctity and purity of form,” Sasha added.
The Outhouse store is divided into four quadrants with a column in the centre. A cement punned façade with white ash frames and wicker shutters welcome you into this serene space. The bottom two quadrants of the store showcase maximum of the jewellery display, with the cash counter being tucked in on the top right quadrant.
The cash counter also sits behind sliding folder wicker panels and doubles up as a bar during events. A small private enclosure in the top left quadrant serves as the Outhouse Couture Room for private one-on-one interactions, hence giving the customer the luxurious Outhouse experience through a bespoke service to help them pick the right pieces. The store is characterized with multiple kinds of shelving and storage systems-from tall display cabinets to low height vitrines with accents of brass. The white cabinetry creates the perfect contrast sitting on top of a salmon floor. Additionally, consoles at the front and rear end of the space are made with terrazzo tops. These shelving and storage units are broken by brass framed mirrors and wall and floor lamps. The vanity and projector showcasing Outhouse’s Mumbai reel draws special attention to the space.z Design Project 810
General Contractor Rubycon India
Paints Asian Paints
Bharat Tiles & Floorings Pvt Ltd
Firdaus Variava, Vice Chairman, Bharat Floorings, “The flooring is made using large sized terrazzo tiles. We also made some table tops in the store to match the flooring. Terrazzo is becoming popular for speciality retail stores because it spells tradition and because of the metal, it offers an added class. What was also interesting for Outhouse was that peach was chosen as colour and it’s not very common.”
Talking on the design inspiration Vritima Wadhwa, Creative Head of Project 810 said, “The design team decided to take a slightly different route for this store. We wanted to display the bold values of Outhouse fused with material inspirations from India in its colonial period using a minimalistic and clean route.”