VM&RD - - Contents - Satarupa Chakraborty

brand’s sig­na­ture colours—salmon pink, grey and ac­cents of brass. Oak­wood and wicker have been stained in white to add a sense of seren­ity in the store. The Ter­razzo floor­ing, a re­cur­ring trend of the ’90s, makes a come­back in the store and was cus­tom­ized in salmon peach with white chips to lend a syn­chro­nized am­bi­ence to it. The walls re­main hum­ble in a non-in­ter­fer­ing grey ce­ment fin­ish. “One of the strong­est char­ac­ter­is­tics of the store are the ma­te­ri­als cho­sen in the mak­ing. We picked out some very ba­sic and clas­sic ma­te­ri­als for the store which com­pli­mented the Mum­bai vibe, while re­main­ing clos­est to their sanc­tity and pu­rity of form,” Sasha added.

The Out­house store is di­vided into four quad­rants with a col­umn in the cen­tre. A ce­ment punned façade with white ash frames and wicker shut­ters wel­come you into this serene space. The bot­tom two quad­rants of the store show­case max­i­mum of the jew­ellery dis­play, with the cash counter be­ing tucked in on the top right quad­rant.

The cash counter also sits be­hind slid­ing folder wicker pan­els and dou­bles up as a bar dur­ing events. A small pri­vate en­clo­sure in the top left quad­rant serves as the Out­house Cou­ture Room for pri­vate one-on-one in­ter­ac­tions, hence giv­ing the cus­tomer the lux­u­ri­ous Out­house ex­pe­ri­ence through a be­spoke ser­vice to help them pick the right pieces. The store is char­ac­ter­ized with mul­ti­ple kinds of shelv­ing and stor­age sys­tems-from tall dis­play cab­i­nets to low height vit­rines with ac­cents of brass. The white cab­i­netry cre­ates the per­fect con­trast sit­ting on top of a salmon floor. Ad­di­tion­ally, con­soles at the front and rear end of the space are made with ter­razzo tops. Th­ese shelv­ing and stor­age units are bro­ken by brass framed mir­rors and wall and floor lamps. The van­ity and pro­jec­tor show­cas­ing Out­house’s Mum­bai reel draws spe­cial at­ten­tion to the space.z De­sign Project 810

Gen­eral Con­trac­tor Ruby­con In­dia

Paints Asian Paints


Bharat Tiles & Floor­ings Pvt Ltd

Fir­daus Vari­ava, Vice Chair­man, Bharat Floor­ings, “The floor­ing is made us­ing large sized ter­razzo tiles. We also made some ta­ble tops in the store to match the floor­ing. Ter­razzo is be­com­ing pop­u­lar for spe­cial­ity re­tail stores be­cause it spells tra­di­tion and be­cause of the metal, it of­fers an added class. What was also in­ter­est­ing for Out­house was that peach was cho­sen as colour and it’s not very com­mon.”

Talk­ing on the de­sign in­spi­ra­tion Vritima Wad­hwa, Cre­ative Head of Project 810 said, “The de­sign team de­cided to take a slightly dif­fer­ent route for this store. We wanted to dis­play the bold val­ues of Out­house fused with ma­te­rial in­spi­ra­tions from In­dia in its colo­nial pe­riod us­ing a min­i­mal­is­tic and clean route.”

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