The 400 sq ft store of Foursight at NOIDA’s sector 18 market goes on to make for a visual retreat besides offering vision accessories. Delhi-based Design Radiance has designed the store that’s truly unique and impactful.
With leading online eyewear brands on a brick-and-mortar slew, standalone eyewear store chains are geared up with more visuallyappealing store presence. The latest to join the bandwagon is Foursight. With two stores in NOIDA itself, one at a mall location and another at a high street location, Foursight wanted to stay away from the use of wood in the store design of the latest one spanned across 400 sq ft. “You step into any vision store and there’s a generous use of wood in the store design. Hence, we deliberately stayed away from it. Design Radiance suggested iron as the main element amongst many and we decided to go with it,” said Aasim Rahman, Director, Foursight. Located on a high street with an existing shop, the store already had frameless glass fascia with front cladded in aluminum composite panel and granite floor. “We spiced it up with paver stone in front and existing Aluminum cladding was finished in hammer-tone paint. For the ceiling and signage backdrop, we had Asbestos roofing sheet,” Anand added.
Aasim Rehman, Director, Foursight, Going beyond the typical design philosophy of optical stores, metal was chosen as main element and more stronger lights have been used. We also discarded the idea of having a window as the location doesn’t have high traffic. Rather we spaced the staircase well as it demanded more comfort.