Creating the perfect holiday sentiment in one frame, Lifestyle recently unveiled its summer window campaign that tastefully brought colourful seasonal range of merchandise, the energy of holidayers and the price points too.
The approach of summer, brings in a mood to get away from daily grind and pack up for a long vacation. Reflecting this state of mind, Lifestyle recently dedicated a holiday window for its uber cool customers where colourful & youthful merchandise are paired with a scenic view complete with blue skies and a low flying Dreamliner.
To make the concept more engaging – motion was introduced in the turbine engines, while blinking lights on the wings were added in select key stores. Close grouping of mannequins and sticking to well defined product and colour themes helped the VM team keep the emphasis on the story. What’s more they even developed a selfie pose mannequin which apart from getting the youth connect – helped bringing the entire composition of the window together. A wide range of summer essentials were highlighted in this concept ranging from summer brights to sun bleached blue and peach. In terms of product category- shorts and linen was in focus. Large price point highlights also helped Lifestyle in reaching out to a wider audience.
“Keeping in mind the sentiments and the energy of this season, we at Lifestyle dedicated a holiday window to our fun seeking audience. The idea was to create a view that immediately transports the audience into a holiday mood. A plane is a magnificent flying machine that so overpowers everything around it, and it was just perfect to grab customer’s attention,” says Akash Kumar,
VM Head, Lifestyle.