Cre­at­ing the per­fect hol­i­day sen­ti­ment in one frame, Life­style re­cently un­veiled its sum­mer win­dow cam­paign that taste­fully brought colour­ful sea­sonal range of mer­chan­dise, the en­ergy of hol­i­day­ers and the price points too.

VM&RD - - Contents - Chanda P Ku­mar

The ap­proach of sum­mer, brings in a mood to get away from daily grind and pack up for a long va­ca­tion. Re­flect­ing this state of mind, Life­style re­cently ded­i­cated a hol­i­day win­dow for its uber cool cus­tomers where colour­ful & youth­ful mer­chan­dise are paired with a scenic view com­plete with blue skies and a low fly­ing Dream­liner.

To make the con­cept more en­gag­ing – mo­tion was in­tro­duced in the tur­bine en­gines, while blink­ing lights on the wings were added in se­lect key stores. Close group­ing of man­nequins and stick­ing to well de­fined prod­uct and colour themes helped the VM team keep the em­pha­sis on the story. What’s more they even de­vel­oped a selfie pose man­nequin which apart from get­ting the youth con­nect – helped bring­ing the en­tire com­po­si­tion of the win­dow to­gether. A wide range of sum­mer essen­tials were high­lighted in this con­cept rang­ing from sum­mer brights to sun bleached blue and peach. In terms of prod­uct cat­e­gory- shorts and linen was in fo­cus. Large price point high­lights also helped Life­style in reach­ing out to a wider au­di­ence.

“Keep­ing in mind the sen­ti­ments and the en­ergy of this sea­son, we at Life­style ded­i­cated a hol­i­day win­dow to our fun seek­ing au­di­ence. The idea was to cre­ate a view that im­me­di­ately trans­ports the au­di­ence into a hol­i­day mood. A plane is a mag­nif­i­cent fly­ing ma­chine that so over­pow­ers ev­ery­thing around it, and it was just per­fect to grab cus­tomer’s at­ten­tion,” says Akash Ku­mar,

VM Head, Life­style.

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