Iconic’s latest pop art window chooses the silhouettes of vibrant horses as it depicts the fast nature of fashion.
Multi brand retailer Iconic’s latest window is inspired from the legendary pop art. The cult era of art has inspired the cardboard-made horses, which is carried forward to the instore display areas.
Shantanu Sharma, Business Head, ICONIC, said, “Before Andy Warhol and POP culture, art was an elitist delight, exclusive to those who could afford and understand its forms. Today ART embraces wider fields and appreciation is open to a greater popular mass. Exploiting this, marriages between artists and fashion brands or department stores are now common. These collaborations expand beyond the merchandise and into the shop interior and window displays to convey a 360 degree view of a lifestyle the consumer desires.”
Executing the window, Manvi Gupta of Few Steps Ahead, explained, “We chose cardboard contemporary art to support the design, using a bright coloured horse which is made up in different layers of cardboard, giving special attention to detail and to the surface treatment. The backdrop of the window is also painted in bright colours, in contrast with the dark facade of the store.”z