CAT

VM&RD - - Contents - De­sign Agency : Few Steps Ahead Ex­e­cu­tion : KVC Re­tail So­lu­tions Pvt Ltd Satarupa Chakraborty

Bata’s lat­est win­dow to high­light their CAT range of work­wear shoes dons the rugged gear of those heavy con­struc­tion ma­chiner­ies. The win­dow lan­guage is car­ried for­ward to their in-store com­mu­ni­ca­tions too.

Deepak Chakravarty, Head­Visual Mer­chan­dis­ing & Re­tail Mar­ket­ing, Bata In­dia, ex­plained, “The win­dow speaks di­rectly to our earth­movers—bold in­di­vid­u­als who trust Cat Footwear be­cause we’ve proven that we are as pow­er­ful, in­no­va­tive, and bold as they are. We’ve taken the fo­cus and in­ten­sity of stu­dio por­trai­ture, mixed in bold ac­tion and at­ti­tude and set it all against tough CAT en­vi­ron­ments. The por­traits are the vis­ual em­bod­i­ment of tough­ness and at­ti­tude.”

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