Bata’s latest window to highlight their CAT range of workwear shoes dons the rugged gear of those heavy construction machineries. The window language is carried forward to their in-store communications too.
Deepak Chakravarty, HeadVisual Merchandising & Retail Marketing, Bata India, explained, “The window speaks directly to our earthmovers—bold individuals who trust Cat Footwear because we’ve proven that we are as powerful, innovative, and bold as they are. We’ve taken the focus and intensity of studio portraiture, mixed in bold action and attitude and set it all against tough CAT environments. The portraits are the visual embodiment of toughness and attitude.”