Pawan Khan­de­wal, CEO, ICONIC,

VM&RD - - Indian Visual Merchandising -

ex­plained, “As our name says, we also want our win­dows to look iconic. So we chose dif­fer­ent art forms as the di­rec­tion for de­sign­ing win­dows. As per the theme, we wanted to depict that fash­ion is al­ways pro­gres­sive, hence we chose a horse which is mov­ing swiftly by car­ry­ing mer­chan­dise on it, as the main el­e­ment of the win­dow de­sign.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.