Humanizing the retail experience
Retail environments have evolved from being mere places of transactions to offering experiences that inspire and facilitate informed decision making. Digital media is used to influence and create dialogues with consumers to develop personal bonding and loyalty. This is all the more evident in the case of high involvement, high investment purchase categories. VM&RD focusses on such a category, curated furniture, to bring to light new developments led by new omni-channel brands.
The cover story features an Indian online brand, Just Herbs, which has added the offline channel to use principles of sensory branding in experience design to delivery memorable experiences to its customers and hence upping its brand equity.
The Indian design story of Kompenero demonstrates how a tactile vintage theme used in the brand environment design delivers a differentiated brand experience.
These stories tell with great clarity that curated Visual Merchandising plays a very critical role in creating brand experience. In this context VM&RD presents top VM Consultants in India in a special section. This section presents an interesting and diverse mix of players in this domain.
Retail and Brand Talk features inspiring chats with leading independent retailers who have upgraded and scaled successfully to join the organized segment in India.
The Product news section endeavours to bring to attention new development from Indian resources, particularly in In-store Asia 2018. The section features interesting materials and products that can be used in retail environments to enhance spatial experience.
We hope you enjoy this issue and would greatly appreciate your feedback on email@example.com.
We would love you to join us in our new Facebook page at https://www.facebook.com/vmrdInstoreAsia/ and also post pictures of some of your good works for the retail world to see.
Surender Gnanaolivu Advisory Editor