Hu­man­iz­ing the re­tail ex­pe­ri­ence

VM&RD - - News -

Hi Friends!

Re­tail en­vi­ron­ments have evolved from be­ing mere places of trans­ac­tions to of­fer­ing ex­pe­ri­ences that in­spire and fa­cil­i­tate in­formed de­ci­sion mak­ing. Dig­i­tal me­dia is used to in­flu­ence and cre­ate di­a­logues with con­sumers to de­velop per­sonal bond­ing and loy­alty. This is all the more ev­i­dent in the case of high in­volve­ment, high in­vest­ment pur­chase cat­e­gories. VM&RD fo­cusses on such a cat­e­gory, cu­rated fur­ni­ture, to bring to light new de­vel­op­ments led by new omni-chan­nel brands.

The cover story fea­tures an In­dian on­line brand, Just Herbs, which has added the off­line chan­nel to use prin­ci­ples of sen­sory brand­ing in ex­pe­ri­ence de­sign to de­liv­ery mem­o­rable ex­pe­ri­ences to its cus­tomers and hence up­ping its brand eq­uity.

The In­dian de­sign story of Kom­pen­ero demon­strates how a tac­tile vin­tage theme used in the brand en­vi­ron­ment de­sign de­liv­ers a dif­fer­en­ti­ated brand ex­pe­ri­ence.

These sto­ries tell with great clar­ity that cu­rated Vis­ual Mer­chan­dis­ing plays a very crit­i­cal role in cre­at­ing brand ex­pe­ri­ence. In this con­text VM&RD presents top VM Con­sul­tants in In­dia in a spe­cial sec­tion. This sec­tion presents an in­ter­est­ing and di­verse mix of play­ers in this do­main.

Re­tail and Brand Talk fea­tures in­spir­ing chats with lead­ing in­de­pen­dent re­tail­ers who have up­graded and scaled suc­cess­fully to join the or­ga­nized seg­ment in In­dia.

The Prod­uct news sec­tion en­deav­ours to bring to at­ten­tion new devel­op­ment from In­dian re­sources, par­tic­u­larly in In-store Asia 2018. The sec­tion fea­tures in­ter­est­ing ma­te­ri­als and prod­ucts that can be used in re­tail en­vi­ron­ments to en­hance spa­tial ex­pe­ri­ence.

We hope you en­joy this is­sue and would greatly ap­pre­ci­ate your feed­back on ed­i­tor@vj­me­di­a­works.com.

We would love you to join us in our new Face­book page at https://www.face­book.com/vm­rdIn­storeAsia/ and also post pic­tures of some of your good works for the re­tail world to see.

Happy read­ing!

Suren­der Gnanao­livu Ad­vi­sory Ed­i­tor

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