Just Herbs

Chandigarh

VM&RD - - Front Page - Satarupa Chakraborty

Home­grown Ayurvedic beauty brand Just Herbs, which was launched in Novem­ber 2013 as an on­line ven­ture, re­cently made its brick-and-mor­tar de­but with a 140 sq ft store where Ayurveda takes on a ethe­real look. Mo­hali-based arch.lab has cre­ated the space to keep it or­ganic yet im­pres­sive.

The Pris­tine Play:

Con­form­ing to the brand’s phi­los­o­phy, “Pu­rity and Hon­esty”, the store de­cided to do away with the cloaks and dag­gers of in­te­rior de­sign. The 140 square feet nar­row space was thus en­vi­sioned to be an open floor plan mono­lith wherein the fab­ric of the space it­self, the 6 planes that en­ve­lope it, were brought to par­tic­i­pate ac­tively in the space. The mono­lith was ma­te­ri­al­ized with 3 dis­tinct in­gre­di­ents, White Mar­ble, Wood and Glass. Har­sim­ran Singh of arch.lab, men­tioned, “By re­strict­ing our ma­te­rial pal­ette to these 3 el­e­ments, our aim was to ex­plore the in­trin­sic prop­er­ties of these ma­te­ri­als- their strength, flex­i­bil­ity, tex­ture and fin­ish.”

Na­ture in a Store:

The walls of the store are lined with soft cut rough mar­ble tex­ture which im­me­di­ately cre­ates a pris­tine white aura through the store. The dis­play shelves, built in pol­ished white mar­ble, run along the lengths of the nar­row store, guid­ing the cir­cu­la­tion to the

in­te­rior of the store. The floor is inlaid with rough square mar­ble, pat­terned de­lib­er­ately to break away from the lin­ear ge­om­e­try of the store.

The ceil­ing is built of a framed wooden panel, treated in all its warmth to ex­ude a nat­u­rally warm am­bi­ence in a pris­tine white mono­lith. Wood was an im­por­tant ma­te­rial be­cause it sym­bol­izes the brand’s con­nect with na­ture and the In­dian tra­di­tions. Hence the light fix­tures, built in solid wood, were de­signed as a rem­i­nis­cent of the Clas­si­cal Ar­chi­tec­ture.

A Glass Act

Glass has been used very ex­ten­sively to cre­ate stand­alone dis­plays with a mar­ble base. The plas­tic­ity of glass as a ma­te­rial was ex­ploited to cre­ate stun­ning dis­plays with a de­sign sim­i­lar to the wood carved light fix­tures. Glass was cus­tom­ized to cre­ate the pedestals. “We wanted to cre­ate a space which is truly an open plan, free of both vis­ual and phys­i­cal ob­struc­tions through­out. Hence, the glass dis­plays were de­signed, to guide the move­ment and yet ad­ding a ma­te­rial-less char­ac­ter,” Mo­hit Vij of arch.lab men­tioned.

De­sign arch.lab

Mo­hit Vij & Har­sim­ran Singh, arch.lab By re­strict­ing our ma­te­rial pal­ette to these 3 el­e­ments, our aim was to ex­plore the in­trin­sic prop­er­ties of these ma­te­ri­al­s­their strength, flex­i­bil­ity, tex­ture and fin­ish.

Stone Sourced from Em­pire Mar­ble (Panchkula) / Triveni Mar­bles (Cheeka)

Lights (Task) Q-lights

Lights (Hang­ing) Fab­ri­cated by lo­cal ar­ti­sans

Glass pil­lars Flame stu­dios (Saha)

Air Con­di­tion­ing Mit­subishi Elec­tric

Wooden Ceil­ing Dé­cor n More

Signage Abeera Fabri­ca­tors

The light fix­tures, built in solid wood, were de­signed as a rem­i­nis­cent of the Clas­si­cal Ar­chi­tec­ture.

The dis­play shelves, built in pol­ished white mar­ble, run along the lengths of the nar­row store.

The plas­tic­ity of glass as a ma­te­rial was ex­ploited to cre­ate stun­ning dis­plays with a de­sign sim­i­lar to the wood carved light fix­tures.

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