Being in leather export business for decades now, Kolkata-based ASG Leather started its retail operation for their brand Kompanero in 2014 and today it has 16-17 standalone stores in all major metros. The leather brand’s new store design has been weathered to perfection by Bangalore based BrandVak and the space renders a vintage, old-school charm.
Gung-Ho About Old-School
As the brand strives to create bags that grow in character over time. The designs have a distinct “weathered look” and ageless appeal but with a touch of contemporary feel which makes it relevant to current fashion trend. Thus, the finish and style interpretation of the Kompanero store is natural, matured, and has a little bit of deliberate imperfect and rough feel to it which has been translated in the store design.
Indranath Sengupta, Director, Kompanero As our product language is vintage, we chose the same for our store design philosophy. As we gained good popularity in European market, we were confident of our exclusivity and stayed away from mass marketing even after our retail expansion.
Railway sleepers are the main element in display fixture and also using the same for cladding furniture and fixture. Wooden and weathered railways sleeper strips were also used as a part for the Signage.
Being the first High Street store of Kompanero and located on Linking Road, the store facade was planned in an impactful way. Akshay Koranne, Senior Designer, Retail Environment, BrandVak, told, “We tried to use unconventional display management system which were customized in order to create a differentiation with enhanced focus on merchandise planning across bags, belts and shoes.”
Rough plastered finish wall and also pine wood paneling was used to create visual segmentation within the store layout while exposed brick wall make up the Cash Till. Smooth cemented flooring and lime stone tiles in certain section have been used to accentuate the area and create a visible demarcation.
Akshay Koranne, Senior Designer, Retail Environment, BrandVak It was very challenging to source real railway sleepers as it needed some legal procedures. However, we stayed away from using any replica and used the real ones as main element in all our fixtures and display units.