Naturally at Ease
Blackberrys latest linen window, executed at 186 stores depicts the versatile and easy characteristics of the linen fabric through uncluttered use of jute ropes
Blackberrys Linen house window display is dedicated to a category of fabric that inspired the brand to bring the spotlight on the product versatility, strength and the varieties available with the brand. Ramesh Kaushik, Head-Retail, Blackberrys, explained, “The window is a combination on jute ropes with neatly ties noose which are used to represent the product. Overall look of the window is authentic, natural and at ease.”
The window has been executed in 186 exclusive stores and multitude of franchisee and module stores across India. They have used NTM coming down from the ceiling and the linen products hung in front of NTM from the Grid (which is installed in the ceiling).
Executing the window, Manoj Kumar Gupta, Director, AHM Advertizing, said, “We have used jute ropes, NTM, vinyl and hangers to execute this simple window. However, the effect has been fabulous.” Talking on the challenges, Ramesh Kaushik, Head-Retail, Blackberrys mentioned, “Few of our stores where the façade height is more than 15 feet posed as an interesting challenge that allowed us to be more experimental and creative.”
Ramesh Kaushik, VP Brand Experience, Blackberrys
The window is a combination on jute ropes with neatly ties noose which are used to represent the product. Overall look of the window is authentic, natural and at ease.