MMDI & Diamond Display
The Joint venture, Macromedia Diamond Display Pvt Ltd., will manufacture shop front and in-store signages.
Bringing the best-in-country expertise in printing and signages together, Hyderabad-based Macromedia and Bangalore-based Diamond Display Pvt Ltd, have joined hands to create Macromedia Diamond Display Pvt Ltd, which will manufacture high-end shop front and instore signages. The investments planned for this JV company will be approximately Rs 10 crores. The company will kick start its operation from August from a 2000-3000 sq ft space in Greater NOIDA and plans to expand soon in various other Indian cities.
Ramakrishna Prasad Musunuri, Director, Macromedia
We are the market leader in large format printing with facilities in 9 India cities. We are already working in the vast field of visual merchandising. Joining hands with Diamond Display, who are frontrunner in making high- end siganges, will help us both in excelling in the business of all types of signages. RG Venkatesh, MD, Diamond Display Pvt Ltd
We are already a known name as high-valued signage manufacturer and provider to retail, hospitality and airports. What we have realized over all these years in business is that customers need strong foundation of experiences while choosing vendors. Thus, this joint venture took place. The venture is aimed towards becoming a single window solution to both of our clients. This will also help us overcome our limitations and cater to the biggest of retailers in the country eventually. Though we are starting from north India, we will soon expand through western part of the country and then the rest.
The company has already ordered for the latest variants of machineries like routers, laser cutting machines, edge bending machines. The machineries will be sourced from local markets, China and some parts of Europe. “We have been manufacturing regular variety of store signages for our clients. After this JV company starts its operation, with the expertise of Diamond Display in our kitty, we will be able to deliver all high- end signages with all possible combinations like wood, steel and acrylic, “Musunuri added.
MMDI is already developing a software for their retail clients, which will enable them to keep a constant check on the status of their orders and other updates.