Link­ing Road Mum­bai

VMRD - - Contents -

Be­ing in leather export busi­ness for decades now, Kolkata-based ASG Leather started its re­tail op­er­a­tion for their brand Kom­panero in 2014 and to­day it has 16-17 stand­alone stores in all ma­jor met­ros. The leather brand’s new store de­sign has been weath­ered to per­fec­tion by Ban­ga­lore based BrandVak and the space ren­ders a vin­tage, old-school charm.

Gung-Ho About Old-School

As the brand strives to cre­ate bags that grow in char­ac­ter over time. The de­signs have a dis­tinct “weath­ered look” and age­less ap­peal but with a touch of con­tem­po­rary feel which makes it rel­e­vant to cur­rent fash­ion trend. Thus, the fin­ish and style in­ter­pre­ta­tion of the Kom­panero store is nat­u­ral, ma­tured, and has a lit­tle bit of de­lib­er­ate im­per­fect and rough feel to it which has been trans­lated in the store de­sign.

In­dranath Sen­gupta, Di­rec­tor, Kom­panero

As our prod­uct lan­guage is vin­tage, we chose the same for our store de­sign phi­los­o­phy. As we gained good pop­u­lar­ity in Euro­pean mar­ket, we were con­fi­dent of our exclusivity and stayed away from mass mar­ket­ing even af­ter our re­tail ex­pan­sion.

Woody Ef­fect

Rail­way sleep­ers are the main el­e­ment in dis­play fix­ture and also us­ing the same for cladding fur­ni­ture and fix­ture. Wooden and weath­ered rail­ways sleeper strips were also used as a part for the Sig­nage.

Vis­ual Vin­tage

Be­ing the first High Street store of Kom­panero and lo­cated on Link­ing Road, the store fa­cade was planned in an im­pact­ful way. Ak­shay Ko­ranne, Se­nior De­signer, Re­tail En­vi­ron­ment, BrandVak, told, “We tried to use un­con­ven­tional dis­play man­age­ment sys­tem which were cus­tom­ized in or­der to cre­ate a dif­fer­en­ti­a­tion with en­hanced fo­cus on mer­chan­dise plan­ning across bags, belts and shoes.”

Rugged Story

Rough plas­tered fin­ish wall and also pine wood pan­el­ing was used to cre­ate vis­ual seg­men­ta­tion within the store lay­out while ex­posed brick wall make up the Cash Till. Smooth ce­mented floor­ing and lime stone tiles in cer­tain sec­tion have been used to ac­cen­tu­ate the area and cre­ate a vis­i­ble de­mar­ca­tion.

Ak­shay Ko­ranne, Se­nior De­signer, Re­tail En­vi­ron­ment, BrandVak

It was very chal­leng­ing to source real rail­way sleep­ers as it needed some le­gal pro­ce­dures. How­ever, we stayed away from us­ing any replica and used the real ones as main el­e­ment in all our fix­tures and dis­play units.

Satarupa Chakraborty

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