Homegrown Ayurvedic beauty brand Just Herbs, which was launched in November 2013 as an online venture, recently made its brick-and-mortar debut with a 140 sq ft store where Ayurveda takes on a ethereal look. Mohali-based arch.lab has created the space to keep it organic yet impressive.
The Pristine Play:
Conforming to the brand’s philosophy, “Purity and Honesty”, the store decided to do away with the cloaks and daggers of interior design. The 140 square feet narrow space was thus envisioned to be an open floor plan monolith wherein the fabric of the space itself, the 6 planes that envelope it, were brought to participate actively in the space. The monolith was materialized with 3 distinct ingredients, White Marble, Wood and Glass. Harsimran Singh of arch.lab, mentioned, “By restricting our material palette to these 3 elements, our aim was to explore the intrinsic properties of these materials- their strength, flexibility, texture and finish.”
Nature in a Store:
The walls of the store are lined with soft cut rough marble texture which immediately creates a pristine white aura through the store. The display shelves, built in polished white marble, run along the lengths of the narrow store, guiding the circulation to the
Arush Chopra, Founder, Just Herbs
Purity, honesty and safety are the three parameters that the brand stands for. We translated our beliefs through the whole colour palette and interior of the store. Though it was challenging to source all-natural elements and customize them, we managed to do it. We have used leathered and tempered-byhand marble, blows glass etc, which are not so common.
interior of the store. The floor is inlaid with rough square marble, patterned deliberately to break away from the linear geometry of the store.
The ceiling is built of a framed wooden panel, treated in all its warmth to exude a naturally warm ambience in a pristine white monolith. Wood was an important material because it symbolizes the brand’s connect with nature and the Indian traditions. Hence the light fixtures, built in solid wood, were designed as a reminiscent of the Classical Architecture.
A Glass Act
Glass has been used very extensively to create standalone displays with a marble base. The plasticity of glass as a material was exploited to create stunning displays with a design similar to the wood carved light fixtures. Glass was customized to create the pedestals. “We wanted to create a space which is truly an open plan, free of both visual and physical obstructions throughout. Hence, the glass displays were designed, to guide the movement and yet adding a material-less character,” Mohit Vij of arch.lab mentioned.
Mohit Vij & Harsimran Singh, arch.lab
By restricting our material palette to these 3 elements, our aim was to explore the intrinsic properties of these materialstheir strength, flexibility, texture and finish.
The light fixtures, built in solid wood, were designed as a reminiscent of the Classical Architecture.
The display shelves, built in polished white marble, run along the lengths of the narrow store.
The plasticity of glass as a material was exploited to create stunning displays with a design similar to the wood carved light fixtures.