Count­ing on Ex­pe­ri­en­tial de­sign

VMRD - - News -

Hi Friends!

In­creas­ingly, ex­pe­ri­en­tial de­sign in re­tail en­vi­ron­ments are fo­cussing on us­ing de­sign sen­si­bil­i­ties to in­spire, in­form, ed­u­cate and en­gage cus­tomers. Re­tail de­sign­ers and vis­ual mer­chan­dis­ers have re­vived the use of de­sign dis­ci­plines to cre­ate new shop­ping ex­pe­ri­ences more than ever be­fore. This is­sue fea­tures dif­fer­ent as­pect as tes­ti­monies to this trend.

The cover story fea­tures an In­dian brand, Grass Roots by Anita Don­gre, which made its de­but in New York’s SoHo district with a sig­na­ture store ex­pe­ri­ence fea­tur­ing the de­sign ethos of In­dian crafts­men.

The In­dian De­sign story of Korra, an­other In­dian brand of cus­tom-fit jeans, uses bio-degrad­able store de­sign palette to of­fer a dif­fer­en­ti­ated ex­pe­ri­ence to its cus­tomers.

The In­ter­na­tional De­sign story of Or­ganic Garage, a gro­cery re­tailer, demon­strates how ex­pe­ri­en­tial re­tail de­sign can el­e­vate gro­cery shop­ping ex­pe­ri­ence.

The In­dus­try spe­cial fo­cussed on one of the key el­e­ment that im­pacts the ex­pe­ri­ence of cus­tomer in­ter­face with a store, the cus­tom­ized re­tail fix­tures the present the of­fer­ings. Read about the quan­ti­ta­tive and qual­i­ta­tive as­pects of the top 28 fix­ture sup­pli­ers in the mar­ket.

The In­dian VM sec­tion fea­tures some ex­pe­ri­en­tial de­sign ideas of in­stal­la­tions and win­dow dis­plays. VM&RD Re­tail Ya­tra stops at Lucknow, to fo­cus on its in­de­pen­dent re­tail sec­tor which gives or­ga­nized re­tail in that re­gion bench­marks, in ser­vice and en­vi­ron­ment de­sign, to beat.

The Prod­uct news sec­tion fea­tures in­ter­est­ing ma­te­ri­als and prod­ucts that can be used in re­tail en­vi­ron­ments to en­hance spa­tial ex­pe­ri­ence.

We hope you en­joy this is­sue and would greatly ap­pre­ci­ate your feed­back on editor@vj­me­di­a­

We would love you to join us in our new Face­book page at https://www.face­­rdIn­storeAsia/ and also post pic­tures of some of your good works for the re­tail world to see.

Happy read­ing!

Suren­der Gnanao­livu Ad­vi­sory Editor

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