Counting on Experiential design
Increasingly, experiential design in retail environments are focussing on using design sensibilities to inspire, inform, educate and engage customers. Retail designers and visual merchandisers have revived the use of design disciplines to create new shopping experiences more than ever before. This issue features different aspect as testimonies to this trend.
The cover story features an Indian brand, Grass Roots by Anita Dongre, which made its debut in New York’s SoHo district with a signature store experience featuring the design ethos of Indian craftsmen.
The Indian Design story of Korra, another Indian brand of custom-fit jeans, uses bio-degradable store design palette to offer a differentiated experience to its customers.
The International Design story of Organic Garage, a grocery retailer, demonstrates how experiential retail design can elevate grocery shopping experience.
The Industry special focussed on one of the key element that impacts the experience of customer interface with a store, the customized retail fixtures the present the offerings. Read about the quantitative and qualitative aspects of the top 28 fixture suppliers in the market.
The Indian VM section features some experiential design ideas of installations and window displays. VM&RD Retail Yatra stops at Lucknow, to focus on its independent retail sector which gives organized retail in that region benchmarks, in service and environment design, to beat.
The Product news section features interesting materials and products that can be used in retail environments to enhance spatial experience.
We hope you enjoy this issue and would greatly appreciate your feedback on email@example.com.
We would love you to join us in our new Facebook page at https://www.facebook.com/vmrdInstoreAsia/ and also post pictures of some of your good works for the retail world to see.
Surender Gnanaolivu Advisory Editor