Mercedes-Benz Silver Arrows
The 4000 sq ft Silver Arrows Mercedes showroom chose to stay away from being a typical car showroom and wears the look of a lounge. Created by Delhi-based Sapras Architects and headed by Mercedes-certified architect Manishi Sapra, the space evokes luxury and style.
Lounge for Wheels
Nestled in one of the archaic and premium hotel property of Lutyen’s Delhi, the showroom gives a contemporary, luxurious, inspiring yet understated experience to the selective customers of Mercedes Benz. However, an address in an old hotel property came with its own challenges. Manishi Sapra pointed out, “We had to work through our way through certain challenges. There was a strange triangular shaped column right
Tushar Kumar, Dealer Principal – Delhi, Silver Arrows
“After our showroom in NOIDA, when we chose this premium pincode location for our second showroom. One thing that we were certain of was that we did not want the look of a regular industrial car showroom. Using the advantage of being present in one of Delhi’s iconic hotels, we wanted the look of a lounge that allows customers to browse through the models leisurely. As black as a colour denotes luxury, there’s a generous use of black with equal use of glass.”
in the center of the main space. The ceiling height was only about 3 meter which was not conducive to GC works such as false ceiling, air-conditioning etc.”
Primarily this site was opted for its premium feel & lavish spillover space which is required for a car showroom. Facade, signage, entry portal is governed by the international CI norms and is adapted as per site. “This, being a very low height structure, made us create a false facade which has been erected to give it better visibility and presence,” Sapra added.
The showroom is designed to accommodate a minimum number of 5 display cars along with the necessary back up in customer support areas.
Glass & The Works
The existing column, in the center of the space has been treated such that it has becomes the pivot & the focus as you enter the showroom. The left hand side wall which tapers inside has been treated with black lacquered glass collage with “light” joints between different pieces, a reflective material to offset the feeling of narrowing space. The right hand side wall with its dynamic pattern serves as a backdrop for highlight car. A bar counter area with coffee books and accessories is just tucked beside. The low hung ceiling follows & accentuates the triangular space yet gives an impression of volume with the black recessed ceiling between front & rear space & periphery.
The customer lounge & boutique space exudes warmth with its subtle lighting and wooden flooring
Design Sapras Architects
Tiles Italian Imola
Glass St Gobain
Lacquer Paints and Acrylic Emulsion Asian Paints
Lighting Fixtures Vizion Lights