Organic Garage is a grocery retailer of organic and natural products. Founded in 2005 and headquartered in Toronto, the company operates a centralized warehouse as well as three stores in the greater Toronto area: Oakville, Vaughan and their newest location, in Toronto’s Junction district. Organic Garage’s new flagship designed by Architecture-Plus International - api(+) - opened in July this year, features a city street inspired environment and a new private label.
Garage Of Goodness
Spread over 15,000 sq ft, Organic Garage’s new flagship at Toronto’s west-end Junction neighbourhood takes inspiration from its industrial surroundings and city streetscapes. It authentically incorporates elements such as streetscape-inspired architectural details and textures, murals and graffiti, street signs, pavement markings, guardrails, street lights and building signs.
The store has been divided into zones for fresh produce, meat, grocery, bakery and health & beauty among others. It features one of the largest organic produce selections available in Toronto, more than 100 bulk options, a new api(+) designed Kitchen Originals private label, a seasonal salad bar and state of the art, environmentally friendly refrigeration and HVAC technologies.
A Store That Talks
Catchy and quirky signs across the store communicate the brand’s core message of ‘Healthier Food For Less’. api(+) provided brand positioning and identity, private label packaging design, interior store design, signage and graphics, and digital collateral design.
api(+)’s designer John Scheffel said, “Designing the flagship was a “collaborative”
experience that helped Organic Garage display its “true brand.” There’s an edginess to the brand and to the tone.”
Organic Garage has announced plans to open its fourth store in 2018 in the Leaside neighbourhood in central Toronto. •
City-street elements like scaffolding, guardrails and street lights are incorporated as fixtures and set the tone of the shopping experience
Brand Positioning & Identity ArchitecturePlus International - api(+) Signage Signs Alive, Canada
To add to the authenticity, a local graffiti artist painted over brick walls giving a vibrant and urban feel to the space