Or­ganic Garage


VMRD - - Contents - Chanda P Ku­mar

Or­ganic Garage is a gro­cery re­tailer of or­ganic and nat­u­ral prod­ucts. Founded in 2005 and head­quar­tered in Toronto, the com­pany op­er­ates a cen­tral­ized ware­house as well as three stores in the greater Toronto area: Oakville, Vaughan and their new­est lo­ca­tion, in Toronto’s Junc­tion district. Or­ganic Garage’s new flag­ship de­signed by Ar­chi­tec­ture-Plus In­ter­na­tional - api(+) - opened in July this year, fea­tures a city street in­spired en­vi­ron­ment and a new pri­vate la­bel.

Garage Of Good­ness

Spread over 15,000 sq ft, Or­ganic Garage’s new flag­ship at Toronto’s west-end Junc­tion neigh­bour­hood takes in­spi­ra­tion from its in­dus­trial sur­round­ings and city streetscapes. It au­then­ti­cally in­cor­po­rates el­e­ments such as streetscape-in­spired ar­chi­tec­tural de­tails and tex­tures, mu­rals and graf­fiti, street signs, pave­ment mark­ings, guardrails, street lights and build­ing signs.

Food Zones

The store has been di­vided into zones for fresh pro­duce, meat, gro­cery, bak­ery and health & beauty among oth­ers. It fea­tures one of the largest or­ganic pro­duce se­lec­tions avail­able in Toronto, more than 100 bulk op­tions, a new api(+) de­signed Kitchen Orig­i­nals pri­vate la­bel, a sea­sonal salad bar and state of the art, en­vi­ron­men­tally friendly re­frig­er­a­tion and HVAC tech­nolo­gies.

A Store That Talks

Catchy and quirky signs across the store com­mu­ni­cate the brand’s core mes­sage of ‘Health­ier Food For Less’. api(+) pro­vided brand po­si­tion­ing and iden­tity, pri­vate la­bel pack­ag­ing de­sign, in­te­rior store de­sign, sig­nage and graph­ics, and dig­i­tal col­lat­eral de­sign.

api(+)’s de­signer John Sch­ef­fel said, “De­sign­ing the flag­ship was a “col­lab­o­ra­tive”

ex­pe­ri­ence that helped Or­ganic Garage dis­play its “true brand.” There’s an edgi­ness to the brand and to the tone.”

Or­ganic Garage has an­nounced plans to open its fourth store in 2018 in the Lea­side neigh­bour­hood in cen­tral Toronto. •

City-street el­e­ments like scaf­fold­ing, guardrails and street lights are in­cor­po­rated as fix­tures and set the tone of the shop­ping ex­pe­ri­ence

Brand Po­si­tion­ing & Iden­tity Ar­chi­tec­turePlus In­ter­na­tional - api(+) Sig­nage Signs Alive, Canada

To add to the au­then­tic­ity, a lo­cal graf­fiti artist painted over brick walls giv­ing a vi­brant and ur­ban feel to the space

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