Jack & Jones
Jack & Jones’ Case Concept Jeans Intelligence setup, executed in 6 flagship stores, is aimed towards helping the consumer go through the process of denim production for a well-informed buy.
Jack & Jones in-store Case Concept Jeans Intelligence setup combines modern aesthetics with natural products and turns into a visual identity which is both unique and dynamic in its function. Elements constituting the setup are tough and rugged but moulded to give a premium finish. The VM team of Jack & Jones India, said, “We have maintained the uniformity in the flow of visual language all across the store and make the concept sit well with the pre-existing interior aesthetics of these stores.”
Case Concept Jeans Intelligence setup is currently present in Palladium MallMumbai, Seawoods Grand Central Mall-Navi Mumbai, Mall Of India-Noida, Southcity Mall-Kolkata and Phoenix Marketcity-Bangalore. Some upcoming locations with this concept will be at Jack & Jones stores at Phoenix Marketcity, Pune and Garuda Mall, Bangalore. Talking on the execution, VM team further explained, “Design language is typically Scandinavian. The set up stays as close to nature as possible, using material in its original form and employing rugged aesthetics while striking a balance with clean-crisp lines. A union of natural and industrial aesthetics is achieved by using contrasting elements intelligently.”
The cases are molded mild steel with glass frames and pumice stones covering the floor. Every case also typically has a leg form with a rugged wooden clipboard to hold product information and leather tags to communicate size or price points. There are racking solutions below every case to hold the full size set for the style displayed above on the mannequin. The tables are basic oak wood with large whole blocks of wood used as steps. The concept remains modular in terms of adding on or removing the case panels whenever a need arises. Light fittings are sourced from Denmark and have a white color tone to highlight the indigo finishes and various textures in the styles. Double height display ensures a larger than life look and creates an amazing halt zone for a consumer. This also helps in ensuring that every style always gets space to be highlighted.