Korra

NEW DELHI

VMRD - - Contents - Satarupa Chakraborty

Founded in 2014, Korra is a brand that was in­vented to cus­tom-fit denim. To­day the brand has two stores in Delhi-NCR. In­ter­est­ingly, the stores have stayed away from us­ing any­thing which is not bio-degrad­able in­clud­ing the sig­nage of the store. The 1000 sq ft space at Am­bi­ence Mall, Vas­ant Kunj, is de­signed by Bharuch­based Sfurna De­sign.

Re­duce & Re­cy­cle

The stores put strong em­pha­sis on en­vi­ron­ment and its sus­tain­abil­ity thus choos­ing only nat­u­ral or re­cy­cled raw ma­te­ri­als that are mostly sourced lo­cally. The main el­e­ments came from or­ganic or bet­ter cot­ton, 100% brass metal ware, raw selvedge denim and re­made pa­per from denim scraps.

Melody, Ge­om­e­try and De­sign

The ob­jec­tive of the de­sign team was to cre­ate an amal­gam be­tween the art of an­cient In­dian mu­sic and the ide­ol­ogy of Korra whilst cre­at­ing a weave be­tween the two an­cient and mod­ern ideas of dhru­pad gayaki and ban­dish (melodic com­po­si­tion in Hin­dus­tani vo­cal or in­stru­men­tal mu­sic), in its present form. “This is ho­moge­nous with the ide­ol­ogy of korra where a com­bi­na­tion of or­ganic cot­ton and jeans are made,” Shyam Sukhra­mani of Korra said.

The de­sign of the fur­ni­ture in the store is done with re­spect to the Ban­dish used in de­riv­ing the lay­out of the store. A graph

Shyam Sukhra­mani, Mia Morikawa, Himanshu Shani, Ra­jesh Jaju,

The team be­hind Korra, said, “The brand stems from our de­sire to build con­scious­ness in the pur­chase de­ci­sion and even af­ter mak­ing that pur­chase. We give minute at­ten­tion to de­tail that brings the user closer to the maker and we wanted that phi­los­o­phy to re­flect in our store de­signs.”

cre­ated in re­la­tion with the taal (beats) and the swar (notes) of the Ban­dish helped de­rive a form like that of sound waves. A sec­tion of th­ese waves is made into a tan­gi­ble form by us­ing stain­less steel pipes.

The Raaga Saga

The zon­ing of the spa­ces in the store is done in ac­cor­dance with Vas­tushash­tra, an­cient sci­ence of spa­tial or­gan­i­sa­tion. The self-lev­el­ling grey epoxy floor was re­tained and the walls were only re­touched as it was per­ti­nent to re­use as much as pos­si­ble. The light­ing used in the store is ad­justable like the fur­ni­ture, with track lights and spot lights to high­light the re­quired dis­plays.l

Kalapi and Maitri Buch, Sfurna De­sign

We have de­signed a orig­i­nal, in­spi­ra­tional and time­less en­v­i­ron with the art of mu­sic as an in­te­gral part of each de­sign el­e­ment. The ma­te­ri­als used in the fur­ni­ture pro­mote the idea of three R’s: Re­use, Re­cy­cle and Re­duce. It also fo­cuses on the idea of us­ing min­i­mal re­sources but in­creases the need for crafts­man­ship to evolve it. Hence, the choice of ma­te­ri­als for the fur­ni­ture is stain­less steel and cir­cu­lar rods of fused chip­board sheets. The shelves were made of light weight lava rock ce­ment sheets.

Ter­rar­ium pots are hung by cot­ton threads or placed on plat­forms pu­ri­fies air, nur­tures earth and pro­motes the idea sus­tain­abil­ity

The sig­nage is made us­ing cot­ton cloth as base, with the brand name hand sewn with black denim which is the sig­nif­i­cant ma­te­rial in the mak­ing of the prod­ucts de­pict­ing the ide­ol­ogy of korra.

De­sign Sfurna De­sign Fur­ni­ture Times Fur­ni­ture, Su­rat Light­ing Phoenix Light­ing De­signs, New Delhi. Up­hol­stery Cell DSGN, New Delhi.

Th­ese steel pipes are in­cor­po­rated into the de­sign of the fur­ni­ture, thereby nar­rat­ing the un­in­ter­rupted story of the ban­dish

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