ABC Chash­me­wale

VMRD - - Retail Talk -

Hailing from Sind in Pun­jab, Kis­han Mul­wani started ABC Chash­me­wale in 1963. Over time, ABC Chash­me­wale ex­panded its reach to dif­fer­ent parts of Lucknow start­ing from Alam­bagh, Qe­sarbagh, Bhooth­nath, Indi­rana­gar and the re­cent one be­ing Gomti­na­gar, Pa­trkarpu­ram. With four stores across Lucknow, the ex­pan­sion hap­pened purely keep­ing in mind the grow­ing busi­ness and grow­ing de­mo­graph­ics of Lucknow. “Peo­ple would find ex­tremely dif­fi­cult to travel all the way to one spe­cific ABC Chash­me­wale store from all cor­ners of the city, so for easy ac­ces­si­bil­ity we tried to open the stores in the dif­fer­ent ar­eas of Lucknow,” says Yo­gesh Mul­wani, son of Kis­han Mul­wani.

Yo­gesh Mul­wani is in­ter­ested in fur­ther ex­pan­sion only when he has more trained staff and more trained and trusted & com­mit­ted team to work with. Talking about the col­lec­tion and target au­di­ence, Yo­gesh says “We cater from masses to classes, as we have frames start­ing from 300 INR to 80,000 INR.” ABC Chash­me­wale has all in­ter­na­tional brands un­der its um­brella, where Yo­gesh of­ten does the sourc­ing of frames by him­self from Italy. ABC Chash­me­wale prod­uct range is their USP and that is af­ford­able for masses to classes. “We have pro­fes­sional staff train­ing; and we have 6-7 op­tometrists who do the eye test­ing, while the sale staff is also well trained to take care of cus­tomers need,” he adds.

In terms of store dis­play and space, the ABC Chash­me­wale stores are big­ger as com­pared to the usual op­ti­cal stores in In­dia. The space of show­room and the dis­play ar­eas is huge so that the en­tire prod­uct range is dis­played at one place for bet­ter vis­i­bil­ity. The store size varies from 700 sqft - 800 sqft. Yo­gesh Mul­wani’s wife Anisha Mul­wani has played a vi­tal role in con­cep­tu­al­is­ing the store. Her de­sign ex­pe­ri­ence comes from her vis­its to Europe and do­ing in­ten­sive re­search. The floor­ing, light­ing, fur­ni­ture are all sourced from In­dia and the chairs and wooden stor­age boxes are all made in Lucknow it­self. “En­riched with more than fifty years of ex­per­tise, we re­main the pi­o­neers for gen­uine eye­care provider in U.P. Our vi­sion is to have cus­tomers for life,” con­cludes Yo­gesh Mul­wani.l

Yo­gesh Mul­wani ABC Chash­me­wala

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