Ais­sh­pra Jew­ellery Boutique

VMRD - - Retail Talk -

Es­tab­lished in 1940, Hari Prasad Gopi Kr­ishna (HPGK) jew­els was in­cor­po­rated as a com­pany in 2007 and has been re­tail­ing gold, sil­ver and di­a­monds for over 75 years. The com­pany started its di­a­mond jew­ellery brand “Ais­sh­pra” in 2005. Hav­ing set up the man­u­fac­tur­ing unit of di­a­mond jew­ellery in 2008, they sup­ply di­a­mond and gold jew­ellery to stores across North-East In­dia, Ra­jasthan, Bi­har and Orissa.

Ais­sh­pra has won nu­mer­ous recog­ni­tions and awards, such as Di­a­mond Jew­ellery of the Year by Re­tail Jew­eller In­dia Awards, Bri­dal Jew­ellery of the Year by IJ Jewellers Choice De­sign Award, Gold Bri­dal Jew­ellery of the Year by Na­tional Jew­ellery Awards, Best En­tre­pre­neur Award U.P. by Hin­dus­tan Times. Ais­sh­pra has also launched its ‘Telly Cal­en­der’ 2017 in as­so­ci­a­tion with Balaji Tele­films with an elab­o­rated jew­ellery photo shoot done in Langkawi with tele­vi­sion stars as mod­els.

Ais­sh­pra is sell­ing its prod­ucts across var­i­ous states. To make jew­ellery buy­ing an ex­otic ex­pe­ri­ence, Ais­sh­pra has jew­ellery bou­tiques in Lucknow and Go­rakh­pur; be­sides this they have stores in Basti, Deo­ria and Padrauna. “The gen­eral trend of sell­ing gold jew­ellery like com­mod­ity has been bro­ken by th­ese bou­tiques,” says Umang Agar­wal of Ais­sh­pra jew­ellery. “The boutique caters and fo­cuses on sell­ing ex­clu­sive de­signer hand­made jew­ellery pieces and her­itage/tra­di­tional jew­ellery. This sets us apart from reg­u­lar jewellers.” All the di­a­mond jew­ellery is cer­ti­fied by In­ter­na­tional Ge­mo­log­i­cal In­sti­tute and hall­marked by BIS. Ais­sh­pra spe­cialises in polki and kun­dan jew­ellery and they are the first one to in­tro­duce tem­ple jew­ellery in North In­dia. They are the only ones to have the deal­er­ship of Be­ing Hu­man jew­ellery in Lucknow.

Their Lucknow show­room is around 1200 sqft and Go­rakh­pur show­room is around 6000 sqft, while the other store in Go­rakh­pur would be 4000 sqft. Suchitra Singh, a lead­ing in­te­rior de­signer from Kanpur, has de­signed the Lucknow Ais­sh­pra Store.l

Umang Agar­wal Ais­sh­pra Jew­ellery Boutique

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