Bhasin Sons

VMRD - - Retail Talk -

Late Mr OP Bhasin, who was orig­i­nally a banker from Rawalpindi, Pak­istan, founded Bashin Sons in 1950 to sur­vive the tough times dur­ing par­ti­tion. “The first store - Bhasin Col­lec­tion was opened at Aminabad, Old Lucknow, where we were al­lot­ted a stall at the refugee mar­ket. From there, there was no look­ing back and then we opened an­other store at Hazarat­ganj in late 80’s and early 90’s,” says the brand’s di­rec­tor - Dhruva Bhasin. “We have mas­tered the skill over past few years as we wanted to cater to new niche and elite clients now. The store at Hazrat­ganj is “made-to-mea­sure” con­cept, and we would like to open a premium be­spoke store where en­tire suite is made by hand with thou­sands of stitches.”

The ma­jor col­lec­tion of Bhasin Sons is dom­i­nated by Ital­ian brands like Ermenegildo Zegna, Sca­bal from Eng­land and Piana from Italy. Last year, Bhasin Sons started their own pri­vate col­lec­tion, which Dhruva says is one their big­gest achievement, as there are very few play­ers in In­dian mar­ket who has cloth ma­te­rial made for cer­tain spec­i­fi­ca­tion. “We also started in-house tai­lor­ing unit to sup­port our premium fab­ric.” Bhasin Sons of­fers de­signs for men; where they would rather de­sign a whole wardrobe than just sin­gle piece for a party or wed­ding.

The ini­tial store opened was 700 sq ft, as Mr Bhasin was look­ing for an ar­chi­tect who could de­sign a space that could also en­hance the clien­tele. “That’s when we thought of ar­chi­tect Deepak Kalra. It was he who has de­signed our 700 sqft store and an­other 3000 sqft area when we ex­panded the store,” says Dhruva Bhasin. The rea­son be­hind choos­ing Deepak Kalra was his ideation and his in­no­va­tive ideas in de­sign­ing the stores; as no two stores would ever look the same. There was a lot of joint ef­fort be­tween Dhruva Bhasin and Deepak Kalra to de­sign the store, where Bhasin him­self has done great re­search by vis­it­ing a lot of stores in Italy. Floor­ing, fix­tures, light­ing (Diyas­man­tra, Lucknow) etc. is sourced by Deepak Kalra and Dhruva Bhasin.

Dhruva Bhasin Bhasin Sons

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