Eesha Kunal by Excelsior
Eesha Kunal specialises in hand embroidery, where Kunal is the fourth generation in hand embroidery craftsmanship since last eighty years in Lucknow. Eesha Kunal started as manufacturers of hand embroidery garments by the name of Excelsior Exports, from which they would supply to all major retailers across Indian Market like Bombay Selection, Frontier etc and International market like Canada, Dubai, America, New York, New Jersey and Australia.
In March 2017, Eesha and Kunal started their own designer label by the name of Eesha Kunal. This boutique is in the main market of Hazratganj, Lucknow. Eesha says that the boutique is more like a show window for their label. “The real work happens in the manufacturing unit that is 3000 sqft, behind the boutique. The real buyers are usually taken to manufacturing unit for better understating. That’s the place where the detailed work is done from sketching of designs, sampling, tailoring and measurements.”
Eesha Kunal has a very strong social media preference, as they have an online store www.indianstyle.com, and a Facebook page by the name of Eesha Kunal Couture where one can see their most recent and upcoming designs. “We have clients from all walks of life. We have specialized tailors and sketch artist who design and customize according to a particular body shape and style. Hand embroidery is comparatively more expensive than machine embroidery,” Eesha says. The brand designs gowns, kurti, jackets, heavy wedding lehengas, suits, anarkalis, anything and everything that a woman would need for a party, engagement or wedding.
The boutique is designed by Mumbai-based architect Mr Rajan. Everything is sourced from India, where the mannequins and the display chains were all sourced from Delhi. Eesha believes that the store design and VM plays a vital role in attracting the right kind of clientele.
Eesha & Kunal Eesha Kunal by Excelsior