Ee­sha Ku­nal by Ex­cel­sior

VMRD - - Retail Talk -

Ee­sha Ku­nal spe­cialises in hand em­broi­dery, where Ku­nal is the fourth gen­er­a­tion in hand em­broi­dery crafts­man­ship since last eighty years in Lucknow. Ee­sha Ku­nal started as man­u­fac­tur­ers of hand em­broi­dery gar­ments by the name of Ex­cel­sior Ex­ports, from which they would sup­ply to all ma­jor re­tail­ers across In­dian Mar­ket like Bom­bay Se­lec­tion, Fron­tier etc and In­ter­na­tional mar­ket like Canada, Dubai, Amer­ica, New York, New Jer­sey and Aus­tralia.

In March 2017, Ee­sha and Ku­nal started their own de­signer la­bel by the name of Ee­sha Ku­nal. This boutique is in the main mar­ket of Hazrat­ganj, Lucknow. Ee­sha says that the boutique is more like a show win­dow for their la­bel. “The real work hap­pens in the man­u­fac­tur­ing unit that is 3000 sqft, be­hind the boutique. The real buy­ers are usu­ally taken to man­u­fac­tur­ing unit for bet­ter un­der­stat­ing. That’s the place where the de­tailed work is done from sketch­ing of de­signs, sam­pling, tai­lor­ing and mea­sure­ments.”

Ee­sha Ku­nal has a very strong so­cial me­dia pref­er­ence, as they have an on­line store­di­, and a Face­book page by the name of Ee­sha Ku­nal Cou­ture where one can see their most re­cent and up­com­ing de­signs. “We have clients from all walks of life. We have spe­cial­ized tai­lors and sketch artist who de­sign and cus­tom­ize ac­cord­ing to a par­tic­u­lar body shape and style. Hand em­broi­dery is com­par­a­tively more ex­pen­sive than ma­chine em­broi­dery,” Ee­sha says. The brand de­signs gowns, kurti, jack­ets, heavy wed­ding lehen­gas, suits, anarkalis, any­thing and every­thing that a woman would need for a party, en­gage­ment or wed­ding.

The boutique is de­signed by Mum­bai-based ar­chi­tect Mr Ra­jan. Every­thing is sourced from In­dia, where the man­nequins and the dis­play chains were all sourced from Delhi. Ee­sha be­lieves that the store de­sign and VM plays a vi­tal role in at­tract­ing the right kind of clien­tele.

Ee­sha & Ku­nal Ee­sha Ku­nal by Ex­cel­sior

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