Hansini Jew­els

VMRD - - Retail Talk -

Hansini Jew­els as a brand started its tra­di­tional whole­sale busi­ness in 2004 and ven­tured into re­tail in Septem­ber 2015. With flag­ship stores in Lucknow and Mum­bai, the brand’s CEO Pra­teek Ku­mar and Gau­rav Agar­wal are now ex­pand­ing its foot­print through com­pany show­rooms and fran­chise net­work. Apart from phys­i­cal stores, they also have an e-com­merce busi­ness known as www.hansini.com. The com­pany’s in-house de­signer team works ex­clu­sively on re­tail and e-com­merce busi­ness. Hansini is also nom­i­nated in the top ten stores in­no­va­tive jew­ellery brands of In­dia.

Hansini is plan­ning to ex­pand their stores to other parts of UP, Delhi, Mum­bai and en­ter in­ter­na­tional mar­kets such as Mi­lan, where the lo­gis­tics are al­ready fi­nalised. Ac­cord­ing to the com­pany spokesper­son, once Hansini es­tab­lishes around ten stores in In­dia they would open a store in Mi­lan.

“We cater from the masses to classes. The price range starts from a nose ring cost­ing 3000 INR/- to a soli­taire cost­ing 4 crore. Our en­tire range is cer­ti­fied by in­ter­na­tional or­gan­i­sa­tions like IGI, GIA and GSI,” Pra­teek Ku­mar says. The jew­ellery col­lec­tion starts from tra­di­tional con­tem­po­rary gold to an­tique and wed­ding jew­ellery. The USP of the brand is their in­no­va­tive de­signs and the high qual­ity di­a­mond. “Hansini doesn’t cat­e­gorise class and every per­son who walks in is a po­ten­tial client,” Pra­teek said.

In terms of store de­sign and space, the Hansini show­room at Ma­hana­gar, Lucknow is around 3000 sqft, while the out­let in Mum­bai at Bori­wali West is 1200 sqft. Pra­teek and Gau­rav Agar­wal roped in in­ter­na­tional ar­chi­tects for de­sign­ing their en­tire show­room, where every­thing is im­ported and mod­u­lar from Italy & China. Noth­ing in the show­room apart from fur­ni­ture is from In­dia. Talking about VM, Pra­teek says, “With ap­par­els it’s easy to change the dis­play every fort­night but with jew­ellery it be­comes lit­tle chal­leng­ing. But still our de­sign team tries to change the back­grounds every fif­teen days with a dif­fer­ent look and feel. The win­dow dis­play also has a 3D holo­graphic dis­play that is one of its kind in In­dia.”

Pra­teek Ku­mar & Gau­rav Agar­wal Hansini Jew­els

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