HSJ

VMRD - - Retail Talk -

Leg­endary jew­ellery brand, HSJ, started its jour­ney 124 years ago from Badaun, Ut­tar Pradesh. “The brand stands for a father-son duo Harsa­haimal Shi­amlal Jewellers, where the USP is the pu­rity, which has helped HSJ in its growth,” says Ankur Anand, Owner, HSJ. Ini­tially, HSJ started with an 1800 sqft area that was fur­ther mod­ernised and ex­panded into a spa­cious 4000 sqft store. The sec­ond store was opened in Bareli which is spread over 12,000 sqft, while their largest store is the flag­ship out­let at Lucknow mea­sur­ing 18,000 sqft. HSJ has re­ceived var­i­ous recog­ni­tion in re­tail jew­ellery seg­ment. For the Bareli store, they were awarded the best new store, and for Lucknow HSJ show­room they re­ceived the best new store launch all over In­dia in 2017. “We are do­ing a lot of gold, di­a­mond, polki and coloured stones. We of­fer every­thing from ev­ery­day jew­ellery to cou­ture col­lec­tions,” Ankur Anand said.

Deepak Kalra from Delhi has de­signed the HSJ show­room along with the vi­sion and ideas of Ankur Anand. It was an in­ten­tional ef­fort to place the store in the most unique man­ner to strike max­i­mum at­ten­tion. The fa­cade of HSJ has a very bold and strong, straight line ex­te­rior. For in­te­ri­ors they have worked on a Euro­pean de­sign, while the gold jew­ellery sec­tion has a Re­nais­sance look and feel, and di­a­mond sec­tion is very con­tem­po­rary. The store’s light­ing has been made in In­dia by Deepak Kalra’s wife Poonam Kalra, who is a fur­ni­ture and light­ing ex­pert and also works on fix­tures. She has con­cep­tu­al­ized the coun­ters, chairs, lights, floor­ing and fur­ni­ture. The en­tire HSJ store took a year and half to be com­pletely de­signed.

Ankur Anand Owner, HSJ

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