JJ Bak­ers

VMRD - - Retail Talk -

Arvin­der Singh Kohli started his bak­ery chain in Lucknow and opened the first bak­ery in Hazrat­ganj in 1991. In the re­cent past, JJ Bak­ery has re­cently opened its out­let at Gomti­na­gar which is con­cep­tu­alised by Arvin­der’s son Jas­jeev Singh Kohli. JJ Bak­ers have also won awards like brand lead­er­ship award in FMCG cat­e­gory by UP Govt. They were also nom­i­nated for most up­com­ing small and medium en­ter­prise brands in In­dia.

Fo­cus­ing on the con­ve­nience fac­tor, reach­ing out to wider ar­eas and lo­cal­i­ties of Lucknow, JJ Bak­ery has ex­panded to North, South, East and West cor­ri­dors of Lucknow. From a sin­gle bak­ery in 1991, they have ex­panded to 11 bak­eries in the whole of Lucknow, Gomti­na­gar be­ing the most var­ied and most ex­cit­ing in terms of look & feel and menu of the bak­ery. JJ Bak­ers is also the first one to start their on­line bak­ery busi­ness in 2013 by the name of www.jjbak­ers.com.

Talking about the store de­sign, Jas­jeev says that he wanted a very min­i­mal­is­tic look, where the kitchen is the most aes­thet­i­cally done up space. “With such a var­ied menu, the kitchen for a small bak­ery like this had to be de­signed keep­ing the space in mind. Hence the kitchen was done up in the de­signs of a cruise ship. Ra­jat Kant from Lucknow has done all the JJ bak­ery projects. The bak­ery has beau­ti­ful in­te­ri­ors that re­sem­ble street-side cafés of Europe. The façade of the café sports an old am­bas­sador car brought from a junk­yard in Lucknow along with ta­bles that are made out of Usha Sewing ma­chines.

Suc­cess is de­pen­dent on hard work, and con­tin­u­ous im­prove­ment as said in Ja­panese “kaizen” is the key for all Bak­ers in In­dia, adds Jas­jeev Singh Kohli.

Arvin­der Singh Kohli Founder, JJ Bak­ers

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