En­ta­sis’ new tech­nol­ogy for foot­fall an­a­lyt­ics

VMRD - - Digital Download - Dis­play Se­cu­rity & Dig­i­tal Sig­nage are key ac­tiv­i­ties for the com­pany. • Satarupa Chakraborty

Delhi-based tech­nol­ogy ser­vice provider for re­tail, En­ta­sis Tech­nol­ogy has re­cently launched a new prod­uct for foot­fall count­ing in re­tail and other com­mer­cial es­tab­lish­ments. The de­vice is con­nected to LAN and can be in­stalled at the en­try of the es­tab­lish­ment and it au­to­mat­i­cally cap­tures the foot­fall fre­quent­ing the premises and the num­ber of walk-ins. Talking to VM&RD, Nikhil Ch­habra, Di­rec­tor, En­ta­sis Tech­nol­ogy, ex­plained, “To­day, what is miss­ing in the re­tail sce­nario is the cor­rect anal­y­sis to plan bet­ter. This new ser­vice from us will help re­tail­ers as well as other com­mer­cial play­ers like hos­pi­tal­ity etc to tap that data in or­der to plan their fur­ther tar­gets. We will also pro­vide the soft­ware which can be di­rectly con­nected to your ERP sys­tem for the plan­ning pur­pose.” Though the ser­vice has been taken by a few re­tail­ers, En­ta­sis says that the phase is still at a trial pe­riod.

Key Func­tional ben­e­fits:

Ac­tive In­frared 3D tech­nol­ogy Su­per ac­cu­rate: 98% ac­cu­racy Can dif­fer­en­ti­ate be­tween chil­dren and adults.

Can re­move chil­dren & trol­ley count. Ac­cu­rate Count­ing in Crowded Con­di­tions Un­af­fected by shad­ows, re­flect­ing floors etc..

Works in ‘Zero’ light / Poor light­ing con­di­tions.

Easy Web in­ter­face for con­fig­u­ra­tion and man­age­ment.

En­ta­sis Group been in the re­tail In­dus­try for the last 20 years, with its tech­nol­ogy di­vi­sion in place for last the 5 years. Re­tail

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