Il­lu­mi­nati brings Ad­d­cube to In­dia

VMRD - - New Materials -

Mum­bai-based soft sig­nage so­lu­tion provider, Il­lu­mi­nati launches a new range of dis­play so­lu­tion, ad­d­cube. The range is a high qual­ity and cost ef­fi­cient tool de­vel­oped in Ger­many for trig­ger­ing at­ten­tion, sup­port­ing pur­chase de­ci­sion and cre­at­ing at­mos­phere in the trade. The mod­u­lar sys­tem al­lows to cus­tom­ize prod­uct in­for­ma­tion place­ment based on var­i­ous re­tail re­quire­ments.

Amit Kan­odia, Di­rec­tor, Il­lu­mi­nati, ex­plains, “Ad­d­cube’s cen­tral tasks will be trig­ger­ing at­ten­tion, sup­port­ing pur­chas­ing de­ci­sions and cre­at­ing at­mos­phere at the POS. De­vel­oped in Ger­many, the range gives high qual­ity in a cost-ef­fi­cient way. More­over, the flex­i­bil­ity al­lows you to tai­lor mood and prod­uct in­for­ma­tion place­ment based on your re­tail re­quire­ments.”

Ad­d­cube´s main prod­uct in­no­va­tion is the patented poster pocket. This new im­age sup­port en­ables im­age ex­change in re­tail achieved through a few sim­ple steps. The fix­ture of the poster pock­ets and the back sup­port­ing plate are con­nected with mag­nets. Thus, graph­ics can be in­serted and can be fixed to the wall with­out open­ing the poster pocket with tools.

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