Illuminati brings Addcube to India
Mumbai-based soft signage solution provider, Illuminati launches a new range of display solution, addcube. The range is a high quality and cost efficient tool developed in Germany for triggering attention, supporting purchase decision and creating atmosphere in the trade. The modular system allows to customize product information placement based on various retail requirements.
Amit Kanodia, Director, Illuminati, explains, “Addcube’s central tasks will be triggering attention, supporting purchasing decisions and creating atmosphere at the POS. Developed in Germany, the range gives high quality in a cost-efficient way. Moreover, the flexibility allows you to tailor mood and product information placement based on your retail requirements.”
Addcube´s main product innovation is the patented poster pocket. This new image support enables image exchange in retail achieved through a few simple steps. The fixture of the poster pockets and the back supporting plate are connected with magnets. Thus, graphics can be inserted and can be fixed to the wall without opening the poster pocket with tools.