Bran­d­lights launches Dy­namic Sig­nages

VMRD - - New Materials -

Delhi-based Bran­d­lights, the sig­nage tech­nol­ogy com­pany from Aryan E-soft Pvt Ltd, has re­cently launched Dy­namic Sig­nage, a range of mo­tion sig­nages meant for in-store sig­nages, shop win­dows, other re­tail needs and out­door ad­ver­tis­ing. Gau­rav Bawa, Vice Pres­i­dent, Busi­ness De­vel­op­ment (New prod­uct In­no­va­tions), Bran­d­lights, says, “The in-store sig­nages that are avail­able in the mar­ket are back­lit and front lit ones. Our part of value ad­di­tion is to bring mo­tion into it. It’s a com­bi­na­tion of soft­ware, elec­tronic cir­cuit and LED. The soft­ware-driven sig­nage con­trols every an­i­ma­tion pro­jected in the sig­nages. The range can be used as eye-pop­ping win­dow dis­plays, standees, fa­cades etc.” Bran­d­lights has al­ready served clients like Bata, ITC, Nikon, Tan­ishq, Gionee, Oppo etc. The so­lu­tions can be minia­turised for small in­shop POP dis­plays or ex­trap­o­lated for huge out­door bill­boards, cus­tomised to vary with the pro­jected branding and the de­sired out­put. Though the tech­nol­ogy has been preva­lent, em­bed­ding it in cus­tom sig­nage so­lu­tions is very ar­du­ous with an ad­di­tional chal­lenge that there is no man­u­fac­tur­ing as­sem­bly line with every project be­ing a new re­quire­ment. “In the study 34% of the re­spon­dents con­sciously no­ticed the dy­namic dis­play at the POSs and it of­fers great vis­i­bil­ity spe­cially when cus­tomers are faced with mul­ti­ple choices in terms of brand and prod­uct va­ri­eties in store,” Bawa added.

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