Dhanan­jay Sen­gup­taZonal, CEO (North) Big Bazaar

VMRD - - Indian Visual Merchandising -

As part of the Great In­dian Home Fes­ti­val, the an­nual cel­e­bra­tion of home cat­e­gories, we fo­cused on the theme of a seam­less home cat­e­gory ex­pe­ri­ence. We wanted to ex­cite and in­spire the mod­ern cus­tomers and make them ex­pe­ri­ence the wide range of of­fer­ings of the home cat­e­gories at Big Bazaar. A con­cept was de­signed on this theme by the Big Bazaar Ex­pe­ri­ence De­sign Team in North where the prod­uct of­fer­ings were grouped and pre­sented as so­lu­tions for every home and every cus­tomer. The first win­dow dis­play was first show­cased at Big Bazaar, Sa­hara Mall Lucknow.

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