Dhananjay SenguptaZonal, CEO (North) Big Bazaar
As part of the Great Indian Home Festival, the annual celebration of home categories, we focused on the theme of a seamless home category experience. We wanted to excite and inspire the modern customers and make them experience the wide range of offerings of the home categories at Big Bazaar. A concept was designed on this theme by the Big Bazaar Experience Design Team in North where the product offerings were grouped and presented as solutions for every home and every customer. The first window display was first showcased at Big Bazaar, Sahara Mall Lucknow.