Pawan Na­gar­wal, Chief – Ex­pe­ri­ence De­sign & VM, Cen­tral

VMRD - - Indian Visual Merchandising -

The brand RIG be­longs to the ‘BRAVE NEW WORLD’. We worked on the con­cept of world of our in­quis­i­tive ex­plor­er­selves wait­ing to be un­leashed. We of­ten har­bour dreams and de­sires that are a de­par­ture from our rou­tine lives. RIG rev­els in this at­ti­tude and al­lows us to live that hid­den side of our­selves every day. The essence of RIG is keep­ing the search alive within. The in­stal­la­tions are man­i­fes­ta­tions of the idea of RIG. Th­ese me­chan­i­cal horses or the out­landish bikes are metaphor­i­cal trib­ute to our flights of imag­i­na­tion.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.