Pawan Nagarwal, Chief – Experience Design & VM, Central
The brand RIG belongs to the ‘BRAVE NEW WORLD’. We worked on the concept of world of our inquisitive explorerselves waiting to be unleashed. We often harbour dreams and desires that are a departure from our routine lives. RIG revels in this attitude and allows us to live that hidden side of ourselves every day. The essence of RIG is keeping the search alive within. The installations are manifestations of the idea of RIG. These mechanical horses or the outlandish bikes are metaphorical tribute to our flights of imagination.