Swami Anand Tirth, Swami & Sheep

VMRD - - Indian Visual Merchandising -

The brief was quite open. We I looked at the logo of RIG, and I could no­tice some metal wiring in the de­sign of it. As we and the brand both be­lieved in the dic­tum that “Dis­cov­ery is Life”, we came up with this whim­si­cal ef­figy of horse made out of metal. We also worked on some metaphor­i­cal ob­ject like scoot­ers with wings. Th­ese all amount to con­vey the brand’s in­vi­ta­tion to imag­ine freely.”

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