Ce­ramic Gallery

ANAND, GU­JARAT

VMRD - - Contents - Satarupa Chakraborty

Lo­cated in the city of Anand, ‘Ce­ramic Gallery’, a store for bath fit­tings and san­i­tary-ware is spread across 5000 sq ft, and wears a look of a plush bou­tique. The space has been de­signed by city-based ar­chi­tec­tural de­signer firms In­trin­sic De­sign and Stu­dioRK06

Sit, Re­lax & Browse

The fun­da­men­tal con­cept was to de­sign a gallery that would not only show­case the di­verse prod­ucts they had to of­fer, but also pro­vide the vis­i­tors space to sit down com­fort­ably, con­tem­plate, and choose from the wide range of­fered. “Rather than hav­ing just prod­uct dis­play, an­other part of the idea was to recre­ate spa­ces of a house with the prod­ucts, to give an idea of the ac­tual look of the prod­uct in in­tended use,” Shivraj Pa­tel of In­trin­sic De­signs said.

Shoves Pa­tel, Founder, In­trin­sic De­sign

One of the many chal­lenges was to cover the ex­ist­ing grid col­umns on the site. Pho­to­graphs of pas­sages adorn­ing the col­umns cre­ate the il­lu­sion that it is the part of the cir­cu­la­tion and thus does not dis­turb the hi­er­ar­chy. In other places, the col­umns have graph­i­cal posters and pic­tures that con­vert the hin­der­ing col­umns into ef­fec­tive pauses in the cir­cu­la­tion.

The en­tire floor plan, an amal­ga­ma­tion of eight shops, has three lounge spa­ces with in­clined dis­play screens, four mock ups of dif­fer­ent types of bath­rooms, li­brary, bar ta­ble, as well as a re­cep­tion and the pro­pri­etor’s cabin.

Dis­play Ga­lore

The store draws at­ten­tion right from the en­trance door even­tu­ally open­ing up into the cir­cu­la­tion pas­sage. This pas­sage merges seam­lessly in all the smaller recre­ated spa­ces. “The at­tempt was to achieve a bal­ance with the pas­sage be­ing the con­nect­ing invisible spine of the spa­ces, as well as, a tran­si­tion space that helps the spa­ces ef­fort­lessly merge into a unan­i­mous whole,” men­tioned Ramesh Lo­har of Stu­dioRK06.

The colours and the tex­tures play a ma­jor role in ef­fec­tively break­ing the visual monotony. Ar­ti­fi­cial as well as nat­u­ral green plants are in­tro­duced at cer­tain places that give the sooth­ing feel.

Dark & Dap­per

The ma­jor de­sign con­cern was to en­hance the fo­cus on the dis­played prod­ucts as much as pos­si­ble. The ar­range­ment of lights in­creases the fo­cus on them through­out the gallery. Ceil­ings, ex­posed ser­vices, and light fixtures have been kept dark in colour to re­strict the visual con­nec­tion up till the eye level. It was an im­por­tant de­sign de­ci­sion to use var­i­ous prod­ucts in the el­e­ments and spa­ces of the bou­tique to give a bet­ter un­der­stand­ing of the prod­uct in use, be it the dif­fer­ent floor­ings, the per­fo­rated and cladding par­ti­tions or the fur­ni­ture.

Sanjay Pa­tel, Di­rec­tor, Ce­ramic Gallery

In­stead of hav­ing a typ­i­cal show­room feel­ing we wanted some­thing dif­fer­ent. At the same time, we wanted max­i­mum dis­play as we wanted both walk-ins and ar­chi­tects and com­mer­cial users. We have suc­cess­fully in­cor­po­rated three dif­fer­ent tile stu­dios and three dif­fer­ent bath­room and san­i­tary fit­tings stu­dios.

Each of the pock­ets is de­signed dif­fer­ently so the clients may re­late it with their own spa­ces that will help them imag­ine how it will look like

Some prod­ucts func­tion as in­di­vid­ual ex­hibits and dis­plays, with the idea of util­is­ing their unique at­tributes to en­rich the spa­tial ex­pe­ri­ence

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