Located in the city of Anand, ‘Ceramic Gallery’, a store for bath fittings and sanitary-ware is spread across 5000 sq ft, and wears a look of a plush boutique. The space has been designed by city-based architectural designer firms Intrinsic Design and StudioRK06
Sit, Relax & Browse
The fundamental concept was to design a gallery that would not only showcase the diverse products they had to offer, but also provide the visitors space to sit down comfortably, contemplate, and choose from the wide range offered. “Rather than having just product display, another part of the idea was to recreate spaces of a house with the products, to give an idea of the actual look of the product in intended use,” Shivraj Patel of Intrinsic Designs said.
Shoves Patel, Founder, Intrinsic Design
One of the many challenges was to cover the existing grid columns on the site. Photographs of passages adorning the columns create the illusion that it is the part of the circulation and thus does not disturb the hierarchy. In other places, the columns have graphical posters and pictures that convert the hindering columns into effective pauses in the circulation.
The entire floor plan, an amalgamation of eight shops, has three lounge spaces with inclined display screens, four mock ups of different types of bathrooms, library, bar table, as well as a reception and the proprietor’s cabin.
The store draws attention right from the entrance door eventually opening up into the circulation passage. This passage merges seamlessly in all the smaller recreated spaces. “The attempt was to achieve a balance with the passage being the connecting invisible spine of the spaces, as well as, a transition space that helps the spaces effortlessly merge into a unanimous whole,” mentioned Ramesh Lohar of StudioRK06.
The colours and the textures play a major role in effectively breaking the visual monotony. Artificial as well as natural green plants are introduced at certain places that give the soothing feel.
Dark & Dapper
The major design concern was to enhance the focus on the displayed products as much as possible. The arrangement of lights increases the focus on them throughout the gallery. Ceilings, exposed services, and light fixtures have been kept dark in colour to restrict the visual connection up till the eye level. It was an important design decision to use various products in the elements and spaces of the boutique to give a better understanding of the product in use, be it the different floorings, the perforated and cladding partitions or the furniture.
Sanjay Patel, Director, Ceramic Gallery
Instead of having a typical showroom feeling we wanted something different. At the same time, we wanted maximum display as we wanted both walk-ins and architects and commercial users. We have successfully incorporated three different tile studios and three different bathroom and sanitary fittings studios.
Each of the pockets is designed differently so the clients may relate it with their own spaces that will help them imagine how it will look like
Some products function as individual exhibits and displays, with the idea of utilising their unique attributes to enrich the spatial experience