Bharat Floor­ing

VMRD - - Contents - Nabamita Chat­ter­jee

Bharat Floor­ing, a name to reckon with since 1922, has been craft­ing floor­ing so­lu­tions with their cus­tomised de­signs and mo­tifs to aug­ment the liv­ing ex­pe­ri­ence. Be it a res­i­den­tial prop­erty, a re­tail space, a com­mer­cial land­mark, ho­tels or any in­sti­tu­tion, Bharat Floor­ing achieved suc­cess in mak­ing the floor­ing as one of the most in­te­gral talk­ing point of that space. Fir­daus Vari­ava, Vice Chair­man, Bharat Floor­ings & Tiles (Mum­bai) in a chat with Nabamita Chat­ter­jee from VMRD shares how the brand is con­tin­u­ously com­ple­ment­ing the re­tail de­sign con­cepts in the coun­try and their ex­pan­sion story.

Tell us a lit­tle about your clien­tele com­ing from the re­tail de­sign cat­e­gory.

Re­tail De­sign as a cat­e­gory has al­ways been one of our big­gest cus­tomer seg­ment as we are pi­o­neer­ing the cus­tomised tile floor­ing and have got over 200 de­signs to of­fer. The re­tail de­sign­ers are mostly look­ing for high­end floor­ing so­lu­tions and we have been able to carve that out with our hand­made tile so­lu­tions.

Do you think the mar­ket de­mand for this sort of floor­ing is grow­ing rapidly enough?

To­day the in­te­rior or re­tail de­sign­ers or ar­chi­tects are al­ways look­ing for in­no­va­tive so­lu­tions and not go­ing with any­thing that is on the shelves. So here lies a greater op­por­tu­nity for a seg­ment like this to grow.

Tell us about your new prod­uct range or launch which will in­ter­est our read­ers.

We are soon com­ing up with a range of in­no­va­tive wall claddings which are uni­ver­sal in de­sign and can be ap­pli­ca­ble to emote any space be it re­tail, com­mer­cial or res­i­den­tial.

When it comes to your own stores how are you po­si­tion­ing it?

We at Bharat Floor­ing are look­ing at cre­at­ing the out­lets more like a de­signer stu­dio rather than giv­ing a typ­i­cal tile store look. The re­tail touch points that we have ei­ther in Mum­bai or Delhi they al­ways have a set of de­sign­ers who can as­sist and guide the cus­tomers in terms of se­lect­ing their right floor­ing tiles op­tion and sug­gests how they will look like in their own set up.

Which are the new cities you are look­ing at en­ter­ing with EBO’s?

Hy­der­abad and Chen­nai are there in the pipe­line, where we will have new re­tail con­cept from Bharat Floor­ing as well as re­vamp some of our ex­ist­ing stores like Delhi, Bangalore, and the Goa store we are soon re­launch­ing in a new area where there will be lot of in­ter­est­ing dig­i­tal in­ter­ven­tions to con­nect in a more in­no­va­tive man­ner with the au­di­ence in a new de­sign set up. We are go­ing to use 3D dig­i­tal pro­jec­tions to show­case how the tiles pat­tern will look like on the floor once a cus­tomer se­lects them. The stu­dio is get­ting re­designed by Ayaz Bas­rai and hope this store will add a new di­men­sion in our jour­ney. For details visit www.bharat­floor­ings.com •

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.