I Say Organic
SOUTH POINT MALL, GURGAON
I Say Organic, is a social enterprise that promotes safe and healthy eating by selling organic produce that are highly testified. Delhi Collective has designed the 400 sq ft store and kept it simple yet true to the brand’s roots.
The store is a one stop shop for everything organic. The idea was born through the concept of creating life within the store so as to celebrate the source of the displayed produce. It is more of an experience store than a retail store. Eye catching graphics have been placed on the back wall to tell the story of organic produces further.
Ashmeet & Aakanksha Kapoor, Director, I say Organic
We put lot of efforts to make I say Organic a trustworthy brand name in organic produce. All our communications for the brand speak loud for our commitment. We wanted the store design to replicate our commitment, staying away from anything jarring. We chose earthy palette and simple design to execute the brand’s core concept.
Potted plants have been used in combination with the displayed items so as to punctuate the space