I Say Or­ganic

SOUTH POINT MALL, GUR­GAON

VMRD - - Contents -

I Say Or­ganic, is a so­cial en­ter­prise that pro­motes safe and healthy eat­ing by sell­ing or­ganic pro­duce that are highly tes­ti­fied. Delhi Col­lec­tive has de­signed the 400 sq ft store and kept it sim­ple yet true to the brand’s roots.

Or­ganic Ex­pe­ri­ence

The store is a one stop shop for ev­ery­thing or­ganic. The idea was born through the con­cept of cre­at­ing life within the store so as to cel­e­brate the source of the dis­played pro­duce. It is more of an ex­pe­ri­ence store than a re­tail store. Eye catch­ing graph­ics have been placed on the back wall to tell the story of or­ganic pro­duces fur­ther.

Ash­meet & Aakanksha Kapoor, Di­rec­tor, I say Or­ganic

We put lot of ef­forts to make I say Or­ganic a trust­wor­thy brand name in or­ganic pro­duce. All our com­mu­ni­ca­tions for the brand speak loud for our com­mit­ment. We wanted the store de­sign to repli­cate our com­mit­ment, stay­ing away from any­thing jar­ring. We chose earthy palette and sim­ple de­sign to ex­e­cute the brand’s core con­cept.

Pot­ted plants have been used in com­bi­na­tion with the dis­played items so as to punc­tu­ate the space

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