VMRD - - Contents -

Unlimited, the value fash­ion brand from Arvind, re­cently un­veiled a very kitschy win­dow dis­play across 57 stores in the coun­try that is at­trac­tive, celebrates the spirit of In­dia and vibe of pop art.

The lat­est col­lec­tion de­signed by Unlimited’s in-house prod­uct de­sign­ers draws in­spi­ra­tion from pop art, In­dian kitsch and vi­brant colours. Recre­at­ing this theme at the brand’s store win­dows, the VM team at Unlimited played around with plenty of prints, pat­terns and pop art el­e­ments. With a strik­ing yel­low back­drop, grid styled graph­ics de­signed by Unlimited’s VM Graphic De­sign Lead Vi­pas Chan­dran cre­ates a very at­trac­tive fu­sion win­dow con­cept.

The dis­play in­cor­po­rates very cost ef­fec­tive el­e­ments which can be eas­ily sourced in the mar­ket like ban­gles, pop art cut-outs made in sun­board, pedestals, lan­terns & ket­tles in bright shades. •

Esh­war Chan­dra Mithun, Na­tional Head VM – Unlimited We work on very cost ef­fec­tive VM el­e­ments, and keep the same thought process for any win­dow changeover. We keep a tar­get of INR 20-25,000 per win­dow while con­cep­tu­al­is­ing and then crack on el­e­ments...

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