Unlimited, the value fashion brand from Arvind, recently unveiled a very kitschy window display across 57 stores in the country that is attractive, celebrates the spirit of India and vibe of pop art.
The latest collection designed by Unlimited’s in-house product designers draws inspiration from pop art, Indian kitsch and vibrant colours. Recreating this theme at the brand’s store windows, the VM team at Unlimited played around with plenty of prints, patterns and pop art elements. With a striking yellow backdrop, grid styled graphics designed by Unlimited’s VM Graphic Design Lead Vipas Chandran creates a very attractive fusion window concept.
The display incorporates very cost effective elements which can be easily sourced in the market like bangles, pop art cut-outs made in sunboard, pedestals, lanterns & kettles in bright shades. •
Eshwar Chandra Mithun, National Head VM – Unlimited
We work on very cost effective VM elements, and keep the same thought process for any window changeover. We keep a target of INR 20-25,000 per window while conceptualising and then crack on elements based on this. Based on the effective implementation, service speed, quality of execution and costing we have selective vender across all the cities specially for window changeover.