VMRD - - Contents - Satarupa Chakraborty

Show­cas­ing their lat­est col­lec­tion of jew­ellery ti­tled ‘Bom­bay Deco’, Carat­lane win­dows draw in­spi­ra­tion from iconic build­ings of the city and cre­ates minia­tures of the same.

Jew­ellery brand Carat­lane has re­cently launched its col­lec­tion, Bom­bay Deco, that com­prises pieces made from enamel, di­a­monds and gem­stones and celebrates the his­tory of Mum­bai.

The col­lec­tion takes its in­spi­ra­tion from the fa­mous art deco build­ings of Mum­bai such as Eros, Lib­erty Cinema, In­dia As­sur­ance Build­ing and some of other iconic res­i­den­tial build­ings. The ef­fi­gies of the build­ings have been re­sized for dif­fer­ent win­dow sizes avail­able at var­i­ous Carat­lane stores. The in­stal­la­tions are lit from in­side to give a real 3D ef­fect.l

Rashi Saraf, Visual Mer­chan­diser, Carat­lane

Each Build­ing is laser cut sun­board with Vinyl past­ing on top. Fur­ther to high­light the in­spi­ra­tion, few lay­ers are added to give depth to the win­dow. Th­ese lay­ers are high­lighted in ochre yel­low con­nect to jew­ellery in­spi­ra­tion. Again on top of th­ese lay­ers, acrylic letters are added to high­light the name of the re­spec­tive build­ing.” The win­dow also con­tains an art deco frame, 3D letters and jew­ellery im­age. This Jew­ellery piece used in the win­dow is in­spired from EROS cinema, while the frame is in­spired from vin­tage art deco mo­tifs. “It’s vinyl pasted on sun­board while the letters say­ing ‘Bom­bay deco’ are acrylic laser cut and pasted with Jew­ellery im­age on top

Vipin Nau­tiyal, Project Man­ager, Bom­bay Deco cam­paign

A lot of fo­cus was given on de­tail­ing in this win­dow. We used reg­u­lar ma­te­ri­als like Sun­board, Dig­i­tal Print, LEDs, etc to keep the cost in con­trol. Pil­lars were cut and placed sep­a­rately in lay­ers with halo ef­fect while each win­dow was in­di­vid­u­ally laser cut and sep­a­rately lit to achieve vari­a­tion in light­ing. Most in­ter­est­ing was the top ring which was laser cut and bended to per­fec­tion like an ac­tual ring.

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