GAS Jeans’s latest window showcases denim in a different “light”.
GAS Jeans recently executed the Denim Attitude window at 19 stores across India. The window uses vinyl on sunboard as background with black cables pasted on it forming word “DENIM”. To create further highlight, each letter of word DENIM ends with a bulb in indigo colour.
The global VM team of GAS Jeans, told, “Indigo, the colour of denim, expresses the diverse souls of a timeless material that represents the essence of the brand and at the same time, is an integral part of everyone’s life. This is what we have strongly represented in the start-of-the-season window, which is more of a statement and an authentic declaration: DENIM ATTITUDE.”
“Denim is highlighted in a contemporary and innovative way by designing a bright sign, an artistic installation which, with its blue light, catches the attention of the viewers. We want to spread to our customers our values, craftsmanship, knowhow and our attitude which is urban and cosmopolitan and at the same time modern and sophisticated,” GAS India’s VM team explained. •