Cu­rated cre­ativ­ity

VMRD - - News - Suren­der Gnanao­livu Ad­vi­sory Edi­tor

Hi Friends!

On­line so­cial­iza­tion and shar­ing of ex­pe­ri­ences has cre­ated an age of in­stant com­par­i­son, eval­u­a­tion and ap­provals of any life ex­pe­ri­ence at any in­stant in the lives of the con­stantly con­nected con­sumer. This has pushed brands to se­ri­ously look at strate­gies to stand the test of com­pet­i­tive com­par­i­son by cre­at­ing unique brand ex­pe­ri­ence propo­si­tions. De­sign is a very pow­er­ful tool be­ing used by brands and re­tail­ers to ad­dress this need. The Trends Sec­tion cov­ers the dif­fer­ent as­pects that need to be looked into to cre­ate unique ex­pe­ri­ence prepo­si­tions for brands in their shop­ping en­vi­ron­ments.

The cover story fea­tures Si­mon Carter, the iconic Bri­tish fash­ion de­signer, who is known to mix his sense of hu­mour and quirky mus­ings into the de­sign of his prod­ucts and how it has been in­ter­preted and cu­rated in its very dif­fer­en­ti­ated ‘made-in-In­dia’ store de­sign con­cept.

In the ar­ti­cle ‘Click. Brick. And All That’s In-be­tween’ read about how on­line stores have tes­ti­fied the need for cu­rated en­vi­ron­ments in the phys­i­cal space us­ing the com­bi­na­tion of tech­nol­ogy and de­sign. The In­dian de­sign fea­tur­ing the new ‘On Can­vas’ con­cept from UCB which demon­strates a very dif­fer­en­ti­ated ap­proach to store de­sign us­ing a unique scheme which is cu­rated from in­no­va­tive en­gi­neer­ing.

The Re­tail Talk sec­tion cov­ers an­other story of cu­ra­tion, in the col­lab­o­ra­tion of Myn­tra and Mango, to de­liver dif­fer­en­ti­ated phy-gi­tal shop­ping ex­pe­ri­ences ad­dress­ing the needs of the new age fash­ion shop­per.

The In­dus­try spe­cial cover the nascent and fast grow­ing in­dus­try of VM & Props mak­ers in In­dia which throws up some in­ter­est­ing facts about the in­dus­try that is sup­port­ing the use of cu­rated de­sign in the vis­ual mer­chan­dis­ing com­mu­nity.

We hope you en­joy this is­sue fo­cussed on cu­ra­tion through de­sign and would greatly ap­pre­ci­ate your feed­back on edi­tor@vj­me­di­a­works.com.

We would love you to join us in our new Face­book page at https://www.face­book.com/vm­rdIn­storeAsia/ and also post pic­tures of some of your good works for the re­tail world to see.

Happy read­ing!

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