Online socialization and sharing of experiences has created an age of instant comparison, evaluation and approvals of any life experience at any instant in the lives of the constantly connected consumer. This has pushed brands to seriously look at strategies to stand the test of competitive comparison by creating unique brand experience propositions. Design is a very powerful tool being used by brands and retailers to address this need. The Trends Section covers the different aspects that need to be looked into to create unique experience prepositions for brands in their shopping environments.
The cover story features Simon Carter, the iconic British fashion designer, who is known to mix his sense of humour and quirky musings into the design of his products and how it has been interpreted and curated in its very differentiated ‘made-in-India’ store design concept.
In the article ‘Click. Brick. And All That’s In-between’ read about how online stores have testified the need for curated environments in the physical space using the combination of technology and design. The Indian design featuring the new ‘On Canvas’ concept from UCB which demonstrates a very differentiated approach to store design using a unique scheme which is curated from innovative engineering.
The Retail Talk section covers another story of curation, in the collaboration of Myntra and Mango, to deliver differentiated phy-gital shopping experiences addressing the needs of the new age fashion shopper.
The Industry special cover the nascent and fast growing industry of VM & Props makers in India which throws up some interesting facts about the industry that is supporting the use of curated design in the visual merchandising community.
We hope you enjoy this issue focussed on curation through design and would greatly appreciate your feedback on firstname.lastname@example.org.
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