On a Per­sian Trail

VMRD - - Indian Visual Merchandising -

Cre­at­ing the im­age of a Per­sian car­pet store, the Louis Philippe win­dows is a melt­ing pot of cul­ture, art & craft of the his­toric land.

Louis Phillipe re­cently un­veiled its Per­sian Trail range in­spired by the el­e­ments of a Per­sian Life­style. The win­dow dis­play is an in­tri­cate amal­ga­ma­tion of el­e­ments such as Per­sian car­pets, tainted win­dows and the Mughal ar­chi­tec­ture, in­ten­sity and in­tri­cacy of the In­done­sian Batik, Blue Pot­tery and Kalamkari work. The colour palette is a rich blend of saf­fron to a petrol blue, which re­flects in the Per­sian Trail line.

The man­nequin styling is done keep­ing in mind the so­phis­ti­cated Louis Philippe man. A nest­ing ta­ble is cre­ated in or­der to cross mer­chan­dise along with some el­e­ments that add to the story line such as blue pot­tery and fur­ni­ture el­e­ments with Mughal carv­ings. Warm light­ing in the win­dow has been used to bring out the drama of the Per­sian mar­ket and the lux­u­ri­ous man of Louis Philippe. Ma­te­rial used in­clude wood, acrylic, golden ply, pot­tery, leather, fab­rics, globe, vinyl, car­pet trunk etc.

Cost­ing Rs 40,000 per win­dow, the win­dow cam­paign was ex­e­cuted in 188 stores across In­dia.l

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