Wheel of Happiness
Home Centre’s Diwali window executed in 29 outlets narrates India’s biggest festival by introducing a moving wheel decorated with Diwali merchandise.
Landmark Group’s furniture and homeware chain Home Centre introduced a window that draws inspiration from all the elements of the festival yet manages to look different by being a non-static window. It combines the marketing communication pieces along with props and merchandises, but what makes it really special is the moving wheel-cart placed in the middle of it. Combining the elements of both bedroom and drawing rooms, the range of other props include traditional Indian door and windows, gift boxes, metal wire diyas and hollow gift props with bulbs. The sizes of these props varied from outlets to outlets depending on the window sizes.