Wheel of Hap­pi­ness

VMRD - - Indian Visual Merchandising -

Home Cen­tre’s Di­wali win­dow ex­e­cuted in 29 out­lets nar­rates In­dia’s big­gest fes­ti­val by in­tro­duc­ing a mov­ing wheel dec­o­rated with Di­wali mer­chan­dise.

Land­mark Group’s fur­ni­ture and home­ware chain Home Cen­tre in­tro­duced a win­dow that draws in­spi­ra­tion from all the el­e­ments of the fes­ti­val yet man­ages to look dif­fer­ent by be­ing a non-static win­dow. It com­bines the mar­ket­ing com­mu­ni­ca­tion pieces along with props and mer­chan­dises, but what makes it re­ally spe­cial is the mov­ing wheel-cart placed in the mid­dle of it. Com­bin­ing the el­e­ments of both bed­room and draw­ing rooms, the range of other props in­clude tra­di­tional In­dian door and win­dows, gift boxes, metal wire diyas and hol­low gift props with bulbs. The sizes of these props var­ied from out­lets to out­lets depend­ing on the win­dow sizes.

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