Designing concepts of change
‘Change is the only constant’ is a cliched line but has become more relevant than ever before in today’s shopping environments. Retail designers, engineers, programmers and visual merchandisers are investing time and resources to create concepts that deliver dynamic retail environments.
The retail trends story. Engineering Retail Design, features the new role of Fixture Design in dynamic shopping environments and how they contribute significantly to new age shopping experiences through design.
The cover story features the new Kohler store where an immersive lab brings alive the brand’s product innovation through interactive live displays. The Indian design section features Max fashion’s integration of experiential touchpoints in the store using digital technology to add dynamic messaging and information in the shopping experience. The Indian Visual Merchandising article features innovative dynamic windows that combine kinetics and lighting.
The Retail Focus story features the retail industry’s changing business concepts of building efficiency and productivity by shrinking their store size to grow. The Industry special article takes a close look at the growing industry of In-Store Graphics in India which reveals some interesting facts and figures that indicate how it has managed to remain relevant with change.
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