De­sign­ing con­cepts of change

VM&RD - - Contents - Surender Gnanao­livu Ad­vi­sory Edi­tor

Hi Friends!

‘Change is the only con­stant’ is a cliched line but has be­come more rel­e­vant than ever be­fore in today’s shop­ping en­vi­ron­ments. Re­tail de­sign­ers, en­gi­neers, pro­gram­mers and vis­ual mer­chan­dis­ers are in­vest­ing time and re­sources to cre­ate con­cepts that de­liver dy­namic re­tail en­vi­ron­ments.

The re­tail trends story. En­gi­neer­ing Re­tail De­sign, fea­tures the new role of Fix­ture De­sign in dy­namic shop­ping en­vi­ron­ments and how they con­trib­ute sig­nif­i­cantly to new age shop­ping ex­pe­ri­ences through de­sign.

The cover story fea­tures the new Kohler store where an im­mer­sive lab brings alive the brand’s prod­uct in­no­va­tion through in­ter­ac­tive live dis­plays. The In­dian de­sign sec­tion fea­tures Max fash­ion’s in­te­gra­tion of ex­pe­ri­en­tial touch­points in the store us­ing dig­i­tal tech­nol­ogy to add dy­namic mes­sag­ing and in­for­ma­tion in the shop­ping ex­pe­ri­ence. The In­dian Vis­ual Mer­chan­dis­ing ar­ti­cle fea­tures in­no­va­tive dy­namic win­dows that com­bine ki­net­ics and light­ing.

The Re­tail Fo­cus story fea­tures the re­tail in­dus­try’s chang­ing busi­ness con­cepts of build­ing ef­fi­ciency and pro­duc­tiv­ity by shrink­ing their store size to grow. The In­dus­try special ar­ti­cle takes a close look at the grow­ing in­dus­try of In-Store Graph­ics in In­dia which re­veals some in­ter­est­ing facts and fig­ures that in­di­cate how it has man­aged to re­main rel­e­vant with change.

We hope you en­joy this is­sue fo­cuses on de­sign­ing con­cepts of change and would greatly ap­pre­ci­ate your feed­back on edi­tor@vj­me­di­a­works.com.

We would love you to join us in our new Face­book page at https://www.face­book.com/vm­rdIn­storeAsia/ and also post pic­tures of some of your good works for the re­tail world to see.

Happy read­ing!

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