Lavazza’s first flagship store in Milan spreads across approximately 1800 sq ft and is built to express the brand’s heritage of creativity and innovation for coffee. Designed by London-based retail design consultancy JHP Design, the space was created to e
Lavazza’s first flagship store in Milan is designed to offer an immersive and innovative experience of the authentic world of Lavazza coffee allowing customers to discover its original aspects as part of a multisensory experience that embraces both tradition and innovation. This offering ranges from the classic Italian espresso to exclusive Coffee Design creations, to demonstrating the entire process of making coffee, from the art of roasting to various “The opening in Milan, a city that has in recent years gained considerable global attention, is part of a wider-reaching international strategy with the important, yet challenging objective of helping to renew the brand’s image. This is the first phase of a process that will see the opening of new Flagship Stores in key markets for Lavazza”.
Giuseppe Lavazza, Vice Chairman of Lavazza