Su­per Light Ski­doo

Ital­ian premium ca­sual wear brand Na­pa­pi­jri’s brings the ef­fect of sky­line and clouds at its store.

VM&RD - - Contents - De­sign, Pro­duc­tion & In­stal­la­tion Stu­dioXAG Pho­to­graphs Na­pa­pi­jri

In­spired by Na­pa­pi­jri’s new ‘Su­per Light Ski­doo’ jacket, Stu­dioXAG de­signed, pro­duced and in­stalled a con­cept area in their Paris St Ger­main store which in­vites shop­pers into a cloud-filled ex­pe­ri­ence space.

Cus­tomers en­ter into a ‘Sky Area’ which is en­tirely wrapped in cloud prints and re­flec­tive mir­ror, en­cour­ag­ing peo­ple to try on the jacket and take a ‘sky selfie’ float­ing in the fir­ma­ment. Sky­line and cloud printed semi-trans­par­ent cur­tains wrap around the space while on one wall, ‘Su­per Light Ski­doo’ writ­ten in neon let­ter­ing which il­lu­mi­nates from be­neath the drap­ing. Be­spoke me­tal rails and trans­par­ent acrylic plinths are placed around the area to dis­play prod­uct, whilst a sus­pended light­box de­tails the prod­uct ben­e­fits be­neath a de­con­structed jacket.

In the por­trait win­dow, a Ski­doo floats above a sky­line, at­tached to a mech­a­nised acrylic ‘bal­loon’. In its neigh­bour­ing win­dow, a block-out vinyl re­veals cut-outs that al­low pedes­tri­ans to peek into the space, draw­ing in crowds from the street.

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