Super Light Skidoo
Italian premium casual wear brand Napapijri’s brings the effect of skyline and clouds at its store.
Inspired by Napapijri’s new ‘Super Light Skidoo’ jacket, StudioXAG designed, produced and installed a concept area in their Paris St Germain store which invites shoppers into a cloud-filled experience space.
Customers enter into a ‘Sky Area’ which is entirely wrapped in cloud prints and reflective mirror, encouraging people to try on the jacket and take a ‘sky selfie’ floating in the firmament. Skyline and cloud printed semi-transparent curtains wrap around the space while on one wall, ‘Super Light Skidoo’ written in neon lettering which illuminates from beneath the draping. Bespoke metal rails and transparent acrylic plinths are placed around the area to display product, whilst a suspended lightbox details the product benefits beneath a deconstructed jacket.
In the portrait window, a Skidoo floats above a skyline, attached to a mechanised acrylic ‘balloon’. In its neighbouring window, a block-out vinyl reveals cut-outs that allow pedestrians to peek into the space, drawing in crowds from the street.