VM&RD Break­fast Meet on Re­tail Fix­tures - Ban­ga­lore, in as­so­ci­a­tion with INSYNC

This special fo­cused round ta­ble meet was at­tended by lead­ing brands and re­tail­ers in the city, to get lat­est up­dates on in­creased in­ter­est & in­vest­ment to­wards cre­at­ing a con­nected re­tail ecosys­tem.

VM&RD - - Contents -

VM&RD Break­fast Round Ta­ble Meet fo­cused specif­i­cally on re­tail fix­tures and in as­so­ci­a­tion with INSYNC Shop­fit­tings was held re­cently in Ban­ga­lore to dis­cuss about the lat­est in ‘Con­nected’ fix­tur­ing trends and com­mon is­sues & so­lu­tions in this do­main. This special fo­cused round ta­ble meet was at­tended by lead­ing brands and re­tail­ers in the city, to get lat­est up­dates on in­creased in­ter­est & in­vest­ment to­wards cre­at­ing an ef­fec­tive con­nected re­tail ecosys­tem.

Mod­er­ated by Surender Gnanao­livu, Ad­vi­sory Edi­tor at VM&RD, the ses­sion be­gan with few in­ter­est­ing in­fo­graph­ics on rapid growth of in­ter­net users in In­dia and the in­creased par­tic­i­pa­tion of the mid­dle class in on­line pur­chases which set the per­fect tone for the dis­cus­sion on cre­at­ing ‘con­nected stores’. A video on the ‘Ama­zon Go’ con­cept store was a great ex­am­ple set be­fore the par­tic­i­pants to show the newage shop­ping jour­ney of the cus­tomer who wants to just pick up mer­chan­dise, self­check­out “I think peo­ple look for trans­parency and in­for­ma­tion at the shelf level, as many cus­tomers don’t come with a fixed mind. This is seen es­pe­cially with women, who are al­ways ex­plor­ing new trends, mer­chan­dise and ac­ces­sories. The smart or con­nected shelf al­lows the cus­tomer to browse and ex­plore in a more in­ter­ac­tive way, help them choose prod­ucts ac­cord­ing to spec­i­fi­ca­tions and even check-out in a has­sle-free way,” by us­ing smart phones and walk out of the store.

Dis­cussing this broader con­cept of con­nected re­tail ecosys­tem, the meet delved deeper into the nu­ances of the ‘con­nected shelf’ or smart fix­ture sys­tems that strings in var­i­ous ele­ments such as light­ing, sig­nage, dig­i­tal screens

for end­less aisles and self-check out sys­tems. Show­cas­ing their new-age smart shop-fit of­fer­ing, INSYNC also pre­sented the Fit n Light range which in­cor­po­rates dig­i­tal in­ter­faces that en­able brands in cre­at­ing a ‘con­nected shelf’ at the store.

The par­tic­i­pants at the meet dis­cussed on four main top­ics, which in­cluded:

Im­pact on in­vest­ments in en­vi­ron­ment de­sign, with in­ter­na­tional en­trants en­ter­ing In­dian re­tail land­scape

Key con­sid­er­a­tions while look­ing for con­nected fix­tures

Stake­hold­ers of the com­pany in­volved in cre­at­ing a con­nected store

Should re­tail so­lu­tion providers come in as part­ners or sup­pli­ers in cre­at­ing a con­nected store.

With omni-chan­nel strength­en­ing its role in re­tail today, most brands agreed that cre­at­ing a ‘con­nected store’ is in­evitable in the fu­ture, with com­pa­nies also al­lo­cat­ing bud­gets and re­sources for the same. Ac­cord­ing to the par­tic­i­pants, the key as­pects which would en­able the suc­cess of smart fix­ture sys­tems in re­tail en­vi­ron­ment in­clude: cus­tomis­able de­signs, ser­vice­abil­ity, ease in train­ing store staff, in­no­va­tion and reg­u­lar upgra­da­tion of the sys­tem to meet new de­mands. Lastly, it was also stressed that var­i­ous func­tions/ de­part­ments start­ing from man­u­fac­tur­ing to cash-till must be roped in to en­sure the suc­cess of the ‘con­nected store’.

The dis­cus­sion also high­lighted the im­por­tance of in­volv­ing re­tail so­lu­tions providers right from the con­cept stage till the last mile, which en­sures that these smart so­lu­tions are pro­vided to meet de­sign aes­thet­ics, bud­gets, work­a­bil­ity and most im­por­tantly ROI.

The meet was suc­cess­ful in ini­ti­at­ing a di­a­logue be­tween the key stake­hold­ers in the in­dus­try, nu­ances of the ‘con­nected store’ and fix­ture so­lu­tions that en­hance con­ve­nience of con­sumers to browse, shop, bill and walk out with ease.

Huzefa Mer­chant, Founder, INSYNC Shop­fit­tings

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