The visual narrative
New Delhi-based visual artist Swami Anand Tirth is constantly stretching the length of his visual narrative blurring the line between film, art, design and photography.
The tree-covered labyrinths of Delhi’s Kishangarh area take you to one of many palatial farm houses, which also doubles up as artist Swami Anand Tirth’s studio. The 38-year old artist, with one and a half decade in advertising with various top brands, is busy dabbling into every possible creative art – films, art, sculpture, design, photography, art installations and many more.
What brings Anand on the page of VM&RD is his recent art installations at a few Central stores for their in-house brand R.I.G. Working around the brand theme, ‘Discovery is Life’, he created whimsical effigies of horses made out of metal and some metaphorical object like scooters with wing. Those installations are very hard to find in a retail store. So, what really inspires him? “For me, the whole world is a stage and everything happens here is a performance. I have always let my imagination fly free. My take to create something could be absolutely surreal like something as opposite as turning the outdoor into indoor, painting humans blue or capturing their laughter in silence,” Anand quipped. Transforming the Future Brands office in Delhi on the context of‘ reading India through their lenses ’, the artist fills the space with the most creative take on regular objects – it could be the glass table with 5000 cutting chai glasses with each one narrating a story that we generally share on a cuppa or the installation with 50 spoons each depicting the fable that a mother say while feeding her child.
He did his masters in Fashion photography and film making from School of Visual Arts (SVA), New York. His stint at SVA and later in New York was a deeply enriching experience for him. He graduated with distinction/gold medal, exhibited his work in the famous Milk gallery and worked for a distinguished New York based organization. After creating interesting imageries and telling compelling stories for top brands, the visual artist’s latest muse is films. His films, like rest of his work endeavors to create a different world of its own - physically and metaphorically.