The vis­ual nar­ra­tive

New Delhi-based vis­ual artist Swami Anand Tirth is con­stantly stretch­ing the length of his vis­ual nar­ra­tive blur­ring the line be­tween film, art, de­sign and pho­tog­ra­phy.

VM&RD - - Contents -

The tree-cov­ered labyrinths of Delhi’s Kis­hangarh area take you to one of many pala­tial farm houses, which also dou­bles up as artist Swami Anand Tirth’s stu­dio. The 38-year old artist, with one and a half decade in ad­ver­tis­ing with var­i­ous top brands, is busy dab­bling into ev­ery pos­si­ble cre­ative art – films, art, sculp­ture, de­sign, pho­tog­ra­phy, art in­stal­la­tions and many more.

What brings Anand on the page of VM&RD is his re­cent art in­stal­la­tions at a few Cen­tral stores for their in-house brand R.I.G. Work­ing around the brand theme, ‘Dis­cov­ery is Life’, he cre­ated whim­si­cal ef­fi­gies of horses made out of me­tal and some metaphor­i­cal ob­ject like scoot­ers with wing. Those in­stal­la­tions are very hard to find in a re­tail store. So, what re­ally in­spires him? “For me, the whole world is a stage and ev­ery­thing hap­pens here is a per­for­mance. I have al­ways let my imag­i­na­tion fly free. My take to cre­ate some­thing could be ab­so­lutely sur­real like some­thing as op­po­site as turn­ing the out­door into in­door, paint­ing hu­mans blue or cap­tur­ing their laugh­ter in si­lence,” Anand quipped. Trans­form­ing the Fu­ture Brands of­fice in Delhi on the con­text of‘ read­ing In­dia through their lenses ’, the artist fills the space with the most cre­ative take on reg­u­lar ob­jects – it could be the glass ta­ble with 5000 cut­ting chai glasses with each one nar­rat­ing a story that we gen­er­ally share on a cuppa or the in­stal­la­tion with 50 spoons each de­pict­ing the fable that a mother say while feed­ing her child.

He did his masters in Fash­ion pho­tog­ra­phy and film mak­ing from School of Vis­ual Arts (SVA), New York. His stint at SVA and later in New York was a deeply en­rich­ing ex­pe­ri­ence for him. He grad­u­ated with distinc­tion/gold medal, ex­hib­ited his work in the fa­mous Milk gallery and worked for a dis­tin­guished New York based or­ga­ni­za­tion. Af­ter cre­at­ing in­ter­est­ing im­ageries and telling com­pelling sto­ries for top brands, the vis­ual artist’s lat­est muse is films. His films, like rest of his work endeavors to cre­ate a dif­fer­ent world of its own - phys­i­cally and metaphor­i­cally.

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